"chess with friends" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chess with friends” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pasta tarifleri”, “neurologia”, “reconstruct”, “estrés”, “scoop”, “grizzly bear”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chess with friends” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chess with friends from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chess online with friends 20 11 250+ 115
chess online play with friends 14 10 250+ 119
chess play online with friends 14 10 250+ 114
chess with friends free 8 11 250+ 126
play chess with friends ≤5 30 250+ 104

The search volume of the core keyword chess with friends in Google App Store reached 33, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 111 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chess With Friends Free chess with friend 17 10
2
Chess Online - Duel friends online! chessmate online 53 11
3
Chess - Play With Your Friends chess play with friends ≤5 6
4
Chess Online online chess 53 17
5
Chess Time - Multiplayer Chess cest time 45 32
6
Chess · Play & Learn chees 53 20
7
Chess Free chess free cnvcs ≤5 7
8
Chess Free schach 36 13
9
Chess - Clash of Kings cheese connoisseur ≤5 31
10
Real Chess real chess 11 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rebloxx 88 30 250+ 234
discodc 83 30 250+ 234
best buu 82 53 249 227
leura mer 77 61 250+ 238
jymbo 66 59 250+ 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crazy Cookie Swirl c Roblox's obby Mod elsa anna roblox game ≤5 30
2
Obby Escape from prison roblx run mod obby escape prison robox mod ≤5 30
3
Skins for Roblox mettez-moi roblox ≤5 25
4
BlockStarPlanet block start planet 43 43
5
Mod Hide and Seek Extreme Helper (Unofficial) hide and seek roblox game for girls ≤5 25
6
Tips Piggy Granny Obby Escape Roblx House put on roblox piggy ≤5 30
7
Obby Escape Runner Roblx Mod obby escape funny run ≤5 30
8
Strong Granny - Win Robux for Roblox platform robuxy 68 41
9
Mod Meep City Helper (Unofficial) meep city 24 36
10
Roblox roblocxx 88 63

These five keywords: “rebloxx”, “discodc”, “best buu”, “leura mer”, “jymbo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Crazy Cookie Swirl c Roblox's obby Mod”, “Obby Escape from prison roblx run mod”, “Skins for Roblox”, “BlockStarPlanet”, “Mod Hide and Seek Extreme Helper (Unofficial)”, “Tips Piggy Granny Obby Escape Roblx House”, “Obby Escape Runner Roblx Mod”, “Strong Granny - Win Robux for Roblox platform”, “Mod Meep City Helper (Unofficial)”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chess with friends”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chess with friends