"character" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “character” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “church of jesus christ of latter day saints”, “instgram”, “اسكان”, “investor”, “free-cell”, “busuu”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “character” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword character from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
characteres 51 29 250+ 237
cartoon characters 50 19 250+ 91
disney characters 48 19 250+ 132
disney character 48 19 250+ 120
character counter 48 9 250+ 55

The search volume of the core keyword character in Google App Store reached 44, its difficulty level reached 53, and the number of apps related to it reached 249, among them, there are 117 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Character Story Planner story planner 14 13
2
Character Maker: Create Your Own Cartoon Avatar character creator 37 13
3
Character Story Planner 2 - World-building App the story of a world ≤5 20
4
RPG Character Generator character creation 23 16
5
5e Character Sheet ravnica 14 34
6
Character Pad - Unicode charcters 51 40
7
Character Notes character traits 26 8
8
CUSTOM CAST costom 48 27
9
My Doll Character: Cute Doll Avatar Maker cute dolls 29 10
10
PitzMaker picrew 49 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
golgil 100 70 249 246
wehatsa 90 52 250+ 225
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
faceqq 80 39 249 203

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teach Me Anatomy: 3D Human Body & Clinical Quizzes anatomical 24 3
2
Jack’d - Gay Chat & Dating jack 51 67
3
SKOUT - Meet, Chat, Go Live skout 52 37
4
DiskDigger photo recovery distinguish 45 21
5
Akinator arginator 58 61
6
Wonolo wololo 26 39
7
Hangouts hangouts 68 29
8
Flurv - Meet, Chat, Friend flurv 17 21
9
GYM Fighting Games: Bodybuilder Trainer Fight PRO fighting 50 71
10
SuperVPN Free VPN Client vbn 40 40

These five keywords: “golgil”, “wehatsa”, “roblodd”, “roblodlx”, “faceqq”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teach Me Anatomy: 3D Human Body & Clinical Quizzes”, “Jack’d - Gay Chat & Dating”, “SKOUT - Meet, Chat, Go Live”, “DiskDigger photo recovery”, “Akinator”, “Wonolo”, “Hangouts”, “Flurv - Meet, Chat, Friend”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “SuperVPN Free VPN Client”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “character”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “character