"cerveza" App Store Keywords Research Case | ASOTools
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"cerveza" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cerveza” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “annes”, “jesus calling”, “nisha”, “subscriber counter”, “photo resize”, “rts”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cerveza” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cerveza from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cerveza artesanal 29 10 250+ 63
alemania cerveza 19 36 249 214
tomando cerveza 18 31 249 194
cerveza gallo 16 31 250+ 206
cerveza a domicilio 16 18 250+ 162

The search volume of the core keyword cerveza in Google App Store reached 45, its difficulty level reached 5, and the number of apps related to it reached 249, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Beer Simulator - iBeer cervejas 41 4
2
Beer Prank tomando cerveza 18 31
3
Untappd - Discover Beer beer 48 59
4
BJCP 2015 Beer Styles cicerone 18 39
5
Beer Tasting App | Rate Your Beer beer tasting 10 1
6
Calculate Beer beerapp bares ≤5 30
7
Beer Buddy - Drink with me! beer buddy 27 40
8
Drizly: Alcohol delivery. Order Wine Beer & Liquor liquor store 50 7
9
TheBeerLab cerveza artesanal recetas ≤5 2
10
Brew Town brew 45 54

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
7. eleven 63 40 249 217
7-11 61 48 250+ 217
grunhun 61 31 250+ 160
7+11 61 31 249 184
cocola 60 43 250+ 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WPXI Severe Weather Team 11 wpxi weather 18 14
2
7Eleven Partner planogram 7eleven malaysia sdn bhd ≤5 30
3
Peconic 7-Eleven planogram 7 eleven malaysia sdn bhd ≤5 30
4
7-Eleven Cashierless 711 cars ≤5 30
5
7-Track 7-11 delivery staff ≤5 25
6
7-Eleven Stores 7-eleven stores 12 29
7
My Cocktail Bar Guide my cocktail bar guide ≤5 30
8
7-ELEVEN ibon 24 18
9
7NOW: Food & Alcohol Delivery convenience store 58 22
10
GetUpside: Save BIG on gas and food upside 29 40

These five keywords: “7. eleven”, “7-11”, “grunhun”, “7+11”, “cocola”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WPXI Severe Weather Team 11”, “7Eleven Partner”, “Peconic 7-Eleven”, “7-Eleven Cashierless”, “7-Track”, “7-Eleven Stores”, “My Cocktail Bar Guide”, “7-ELEVEN”, “7NOW: Food & Alcohol Delivery”, “GetUpside: Save BIG on gas and food”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cerveza”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cerveza