"cbsn" App Store Keywords Research Case | ASOTools
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"cbsn" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cbsn” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “heilbronn”, “niedersachsen”, “lego spiderman”, “metro transit”, “sprout social”, “pinguin”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cbsn” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cbsn from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cbsnews 40 12 250+ 144
bcbsnc 26 24 250+ 206
bcbsnj 6 27 249 206
cbsn los angeles ≤5 30 250+ 204
cbsn dfw ≤5 30 248 223

The search volume of the core keyword cbsn in Google App Store reached 38, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 148 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CBS News - Live Breaking News c b s news 55 11
2
CBS News - Live Breaking News free news 20 15
3
CBS All Access cbs all access 56 25
4
CBS - Full Episodes & Live TV cbs 61 46
5
CBS Pittsburgh kdka 33 43
6
CBS SF Bay Area kpix 20 39
7
ABC News - US & World News abc nes 70 11
8
CBS New York cbs new york 18 23
9
CBS Denver channel 4 news denver 14 17
10
NBC News: Breaking News, US News & Live Video 24th news 65 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
etflox 93 35 250+ 161
new 87 100 250+ 204
mnews 87 30 250+ 205
newsi 87 28 250+ 208
bbcnews 87 24 250+ 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix nèlix 93 68
2
Netflix  netflixxl 93 30
3
Crackle conima ≤5 24
4
Tubi - Free Movies & TV Shows moives 68 11
5
Pluto TV - It’s Free TV tv 63 88
6
XUMO: Free Streaming TV Shows and Movies entertainments 50 42
7
Vudu - Rent, Buy or Watch Movies with No Fee! vudu 53 32
8
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16
9
Hulu: Stream all your favorite TV shows and movies hulu 75 36
10
Video on Demand - Movies and TV Shows demand movies 24 13

These five keywords: “etflox”, “new”, “mnews”, “newsi”, “bbcnews”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Crackle”, “Tubi - Free Movies & TV Shows”, “Pluto TV - It’s Free TV”, “XUMO: Free Streaming TV Shows and Movies”, “Vudu - Rent, Buy or Watch Movies with No Fee!”, “Netflix Guide 2020 - Streaming Movies and Series”, “Hulu: Stream all your favorite TV shows and movies”, “Video on Demand - Movies and TV Shows”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cbsn”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cbsn