"catálogo" App Store Keywords Research Case | ASOTools
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"catálogo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “catálogo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “instagram bio”, “y99”, “lumafusion”, “horizontal”, “vivo ipl”, “harden”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “catálogo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword catálogo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
catálogo esika 28 38 250+ 211
catálogo de esika 11 35 249 239
thompson catálogo ≤5 30 250+ 234
spicer catálogo brasil ≤5 30 250+ 227
catálogo de bolso ftd ≤5 30 250+ 218

The search volume of the core keyword catálogo in Google App Store reached 39, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 28 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skyll Peças - Catálogo sabó - catálogo de produtos ≤5 30
2
Valclei - Catálogo rainha das sete ≤5 27
3
Catálogo Mix revendedora mix lar ≤5 18
4
Catalog Pocket catalog pocket ≤5 30
5
Catálogo Duzani valisere ≤5 30
6
Catálogo Rio Drogs carioca digital ≤5 30
7
Catálogo Natcofarma catálogo digital por shosvb ≤5 20
8
Catálogo Dimebras Mato Grosso matto app 8 27
9
Marflex - Catálogo marflex - catálogo ≤5 30
10
Product Catalog & Mobile Sales App sblab e-catalog for iphone ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aldies 73 40 250+ 228
adidas 70 26 245 152
uniquo 68 47 248 228
vans 64 56 248 216
ferretería 60 50 249 211

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ALDI USA alfi 73 54
2
Instacart: Shop groceries & get same-day delivery cart 65 65
3
MyLidl liedel 80 45
4
Sales & Deals. Weekly ads from Target, CVS, Costco erbjudande 7 11
5
Publix Delivery & Curbside publix delivery 35 16
6
ALDImobile adimobile 38 47
7
Schwan's Home Delivery goldbelly 38 27
8
The Coupons App® coupon codes 29 5
9
Shipt: Same Day Delivery shipt 50 37
10
Costco Wholesale cotsco 80 47

These five keywords: “aldies”, “adidas”, “uniquo”, “vans”, “ferretería”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ALDI USA”, “Instacart: Shop groceries & get same-day delivery”, “MyLidl”, “Sales & Deals. Weekly ads from Target, CVS, Costco”, “Publix Delivery & Curbside”, “ALDImobile”, “Schwan's Home Delivery”, “The Coupons App®”, “Shipt: Same Day Delivery”, “Costco Wholesale”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “catálogo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “catálogo