"cats" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cats” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “resilience”, “clare”, “blitz”, “image”, “carefour”, “قصة عشق”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cats” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cats from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
catsimuiator 83 6 106 56
bobcats 53 37 250+ 174
dogs and cats 45 17 250+ 142
doggies and cats 45 16 250+ 138
battle cats 43 38 250+ 211

The search volume of the core keyword cats in Google App Store reached 61, its difficulty level reached 52, and the number of apps related to it reached 250+, among them, there are 198 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CATS: Crash Arena Turbo Stars c_a_t_s 68 30
2
Dear My Cat dear prudence 36 50
3
Cat Escape cat paws 23 9
4
Cat Game - The Cats Collector! cat 63 98
5
The Battle Cats bengal cat 51 30
6
My Talking Tom 2 tailink tom 53 35
7
Talking Tom Cat talking with tommy 53 48
8
Cat Simulator : Kitty Craft cat simulator 31 31
9
Castle Cats: Idle Hero RPG castle cats 20 28
10
Neko Atsume: Kitty Collector ねこ 53 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fobuk 100 30 249 244
catsimuiator 83 6 106 56
d.r 68 9 250+ 81
c_a_t_s 68 30 250+ 212
(2) 65 48 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Fruit Ninja® spiel 51 59
3
Candy Crush Soda Saga sodas 46 10
4
Facebook fassabook 100 64
5
DC Legends: Fight Superheroes bat-man 63 53
6
Roblox roblocxx 88 63
7
My Talking Angela angele 61 58
8
HSK Online — HSK Study and Exams hsk 30 31
9
Solitaire jeusc 53 30
10
Minecraft minecraft 80 95

These five keywords: “fobuk”, “catsimuiator”, “d.r”, “c_a_t_s”, “(2)”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cats”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cats