"casamento" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “casamento” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fedloan”, “fr”, “wendy williams”, “dj mix”, “resemblance”, “mead”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “casamento” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword casamento from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
convites de casamento para editar 16 12 247 104
convites de casamento virtual 16 12 246 104
chico brandão - fotografia, filmagem, casamento ≤5 30 249 227
inesquecível casamento ≤5 30 249 207
quero de casamento ≤5 30 249 95

The search volume of the core keyword casamento in Google App Store reached 38, its difficulty level reached 14, and the number of apps related to it reached 249, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Casamentos.com.br realizando casamentos ≤5 24
2
Casamentos.pt casamento. pt ≤5 30
3
Casamento App - Site de Casamento eu quero de casamento ≤5 30
4
Tô Casando: Organize seu Casamento jogos para organizar casamento ≤5 17
5
Quero de Casamento quero de casamento ≤5 30
6
Dream Wedding Planner - Dress & Dance Like a Bride wedding planer 41 8
7
Casamentos.com.br para empresa casamentos.com.br para empresas ≤5 30
8
Bíblia para Casais - Casamento e Família casamento feliz auto ajuda gratuito ≤5 10
9
MyWed ❤️ Wedding Planner with Checklist and Budget wedonweb 38 30
10
????????Bride & Groom Dressup - Dream Wedding bridegroom 28 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eapn 80 38 250+ 177
nfl 79 42 244 91
sport 77 84 250+ 132
magazone luiza 72 56 250+ 226
magazne luiza 72 25 250+ 112

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ESPN espns 80 18
2
ESPN Fantasy Sports fantast football 65 12
3
NFL nfl 79 42
4
ESPN Player - Europe, ME, Africa & Asia espn player 29 28
5
DraftKings - Daily Fantasy Football for Cash draft kingd 53 31
6
UFC ufc results 48 39
7
CBS Sports App - Scores, News, Stats & Watch Live cbs sports 60 28
8
ESPN Events espen plus 19 34
9
NFL Fantasy Football fantasy football 69 32
10
Bleacher Report: sports news, scores, & highlights bleacher report 52 52

These five keywords: “eapn”, “nfl”, “sport”, “magazone luiza”, “magazne luiza”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ESPN”, “ESPN Fantasy Sports”, “NFL”, “ESPN Player - Europe, ME, Africa & Asia”, “DraftKings - Daily Fantasy Football for Cash”, “UFC”, “CBS Sports App - Scores, News, Stats & Watch Live”, “ESPN Events”, “NFL Fantasy Football”, “Bleacher Report: sports news, scores, & highlights”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “casamento”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “casamento