"cargo" App Store Keywords Research Case | ASOTools
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"cargo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cargo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “english premier league”, “crawler”, “ytmp3 music downloader”, “oy”, “laatste nieuws”, “fun video”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cargo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cargo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cargos 51 5 250+ 113
cargoes 51 4 250+ 94
descargo musica gratis 46 24 249 175
escargot 43 45 250+ 212
indah cargo 38 22 249 176

The search volume of the core keyword cargo in Google App Store reached 44, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
carGO - Go Local cargoes 51 4
2
carGO Driver cargo driver 7 6
3
Cargo Transport Simulator cargos 51 5
4
CAR:GO - Go Anywhere car go 39 22
5
Cargo Simulator 2019: Turkey corgo 58 15
6
Cargo Delivery Truck Parking Simulator Games 2020 camiones de carga 19 9
7
Cargo.LT cargo transporting service ≤5 30
8
US Heavy Modern Truck: Grand Driving Cargo 2020 le camillo ≤5 19
9
Cargo Truck Driver - Truck Driving Simulator cargo truck drive simulator ≤5 5
10
Cargo Decoder residuos peligrosos 24 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tractor supply 59 26 249 150
corgo 58 15 249 135
qatar air 56 16 250+ 101
definitely 55 27 250+ 176
train 54 77 250+ 140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tractor Supply Company tractor supply company 39 21
2
TSC MySchedule tsc 45 43
3
TSC Events tsc events ≤5 30
4
Tractor Trolley Cargo Farming Simulator 2019 Game tristar game ≤5 14
5
Ace Hardware ace hardware 60 46
6
Real Tractor Trolley Farming Simulator 2021 tractor supply company 39 21
7
Cargo Tractor Trolley Simulator Farming Game 2020 tractor trolley game download 2020 ≤5 3
8
Harbor Freight Tools harbor freight 68 46
9
The Home Depot hope depot 87 33
10
Offroad Cargo Tractor Trolley Simulator rally game trolley game ≤5 4

These five keywords: “tractor supply”, “corgo”, “qatar air”, “definitely”, “train”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tractor Supply Company”, “TSC MySchedule”, “TSC Events”, “Tractor Trolley Cargo Farming Simulator 2019 Game”, “Ace Hardware”, “Real Tractor Trolley Farming Simulator 2021”, “Cargo Tractor Trolley Simulator Farming Game 2020”, “Harbor Freight Tools”, “The Home Depot”, “Offroad Cargo Tractor Trolley Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cargo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cargo