"candy crush" App Store Keywords Research Case | ASOTools
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"candy crush" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “candy crush” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google lens”, “mozzart bet”, “biblegateway”, “solitaire ‣”, “pokemon gou”, “pokrmon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “candy crush” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword candy crush from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
candy crushers 53 21 250+ 147
candy crushed 53 17 250+ 120
candy crushes 53 17 250+ 118
candy crush saga 47 25 250+ 150
saga candy crush 45 23 250+ 148

The search volume of the core keyword candy crush in Google App Store reached 61, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 136 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Candy Crush Saga king 55 86
2
Candy Crush Soda Saga sodas 46 10
3
Candy Crush Friends Saga candy crush friends 30 22
4
Candy Crush Jelly Saga jelly 46 64
5
Gummy Candy Blast - Free Match 3 Puzzle Game games like candy crush 15 20
6
Crazy Candy Bomb - Sweet match 3 game crazy crush ≤5 12
7
Candy Charming - 2020 Free Match 3 Games candy charming ≤5 9
8
Pet Rescue Saga peter sagan 50 43
9
Christmas Crush Holiday Swapper Candy Match 3 Game cheistmas games 18 3
10
Bubble Witch 3 Saga bruja 43 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tibify 80 69 249 247
÷ games 75 64 249 246
flowering 66 4 250+ 69
smyths 63 48 249 206
cooki 60 89 250+ 161

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore goggle mapp 93 33
2
FaceApp — Face Editor & Beauty Makeover adaee 63 64
3
Google Keep - Notes and Lists tubufy 80 69
4
Disney+ disney plost 73 30
5
Bubble Shooter bobble shooting 60 24
6
YouTube youtubetm 100 70
7
Photomath photomath 61 24
8
Tubi - Free Movies & TV Shows twitches 85 20
9
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63
10
Files by Google: Clean up space on your phone files 58 45

These five keywords: “tibify”, “÷ games”, “flowering”, “smyths”, “cooki”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “FaceApp — Face Editor & Beauty Makeover”, “Google Keep - Notes and Lists”, “Disney+”, “Bubble Shooter”, “YouTube”, “Photomath”, “Tubi - Free Movies & TV Shows”, “Canva: Graphic Design, Video Collage, Logo Maker”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “candy crush”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “candy crush