"campsites" App Store Keywords Research Case | ASOTools
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"campsites" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “campsites” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gps-tracker”, “dicionário português”, “tic tac toe •”, “cleveland indians”, “transposition”, “allocations”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “campsites” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword campsites from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free campsites 31 9 250+ 83
florida campsites 23 7 249 93
free campsites.net 18 13 250+ 98
ny campsites 16 6 250+ 98
rv campsites 14 2 250+ 36

The search volume of the core keyword campsites in Google App Store reached 48, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Harvest Hosts - Unique RV Camping Experiences harvest hosts 34 36
2
Outly getoutly ≤5 30
3
Camping Greece visir greece ≤5 30
4
Camping Ideas campout 14 38
5
Custer State Park custer state park app ≤5 15
6
GO Camping Québec campings in québec ≤5 30
7
Uinta-Wasatch-Cache National Forest lolo national forest ≤5 30
8
RV Owners Community rv owners community ≤5 17
9
Camper's Helper - Campgrounds camper's helper ≤5 30
10
FMCA RV Club fmca 10 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
airnbnb 80 34 249 180
rvnv 80 29 249 163
air bnb 80 23 247 147
bôking 80 16 250+ 92
irnb 80 30 248 231

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airbnb rvnv 80 29
2
Airbnb Guide for Hosts air b and b host ≤5 30
3
Vrbo Vacation Rentals vrbo 62 34
4
Gaybnb misterb&b ≤5 30
5
Tips for AirBnB Hosts! airbnb host 18 22
6
HomeToGo: Vacation Rentals & Houses ferienwohnung 48 19
7
Airbnb Guide for Guests - Book & Travel smart 숙박공유 ≤5 27
8
Booking.com: Hotels, Apartments & Accommodation bôking 80 16
9
SmokeHere - 420 friendly hotels, Airbnb, dab bars smoker friendly 26 24
10
Cheap hotel deals and discounts — Hotellook günstige hotels 9 30

These five keywords: “airnbnb”, “rvnv”, “air bnb”, “bôking”, “irnb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Airbnb”, “Airbnb Guide for Hosts”, “Vrbo Vacation Rentals”, “Gaybnb”, “Tips for AirBnB Hosts!”, “HomeToGo: Vacation Rentals & Houses”, “Airbnb Guide for Guests - Book & Travel smart”, “Booking.com: Hotels, Apartments & Accommodation”, “SmokeHere - 420 friendly hotels, Airbnb, dab bars”, “Cheap hotel deals and discounts — Hotellook”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “campsites”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “campsites