"campground" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “campground” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “translator photo”, “tarjetas de amor”, “italian radio”, “ahmed”, “securus”, “break”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “campground” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword campground from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
campgrounds 44 37 250+ 23
koa campgrounds 36 6 250+ 62
michigan campgrounds 26 5 250+ 63
yogi bear campground 24 40 250+ 228
campgrounds wisconsin 23 7 249 74

The search volume of the core keyword campground in Google App Store reached 39, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RV Parks & Campgrounds camp grounds 56 3
2
FreeRoam - Campgrounds, Boondocking & RV Parks campsites 48 7
3
Recreation.gov - Travel & Camp recreation 33 30
4
The Dyrt Camping App: Tent & RV Campsites Finder camping 62 48
5
KOA koa 38 42
6
ReserveAmerica Camping reserve america 39 7
7
Good Sam Camping camping world 44 19
8
Ultimate PUBLIC Campgrounds (Over 44,000 in US&CA) ultimate campgrounds 8 5
9
RV LIFE - RV GPS & Campgrounds rv trip wizard 28 14
10
Hipcamp: Camping, RVs & Cabins camp 46 62

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
reserving 66 56 249 225
car rentals 63 10 250+ 39
rant a car 63 9 250+ 62
rent cars 63 8 250+ 59
camping 62 48 250+ 42

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
UGO Taxi Angola allo taxi angola ≤5 30
2
Career Fair Plus career fair plus 26 14
3
Mytrip.ng - Bus Booking in Nigeria mytrip app ≤5 11
4
HD Camera - Best Filters Cam with Editor & Collage photo shoot 41 27
5
Minion Rush: Despicable Me Official Game minion 52 35
6
OfferUp: Buy. Sell. Letgo. Mobile marketplace offer up 68 34
7
Bottle Flip 3D bottled water 50 9
8
Nike Run Club nike run 45 27
9
Real Boxing – Fighting Game bixing 40 16
10
Smule - Social Karaoke Singing karaok 65 66

These five keywords: “reserving”, “car rentals”, “rant a car”, “rent cars”, “camping”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “UGO Taxi Angola”, “Career Fair Plus”, “Mytrip.ng - Bus Booking in Nigeria”, “HD Camera - Best Filters Cam with Editor & Collage”, “Minion Rush: Despicable Me Official Game”, “OfferUp: Buy. Sell. Letgo. Mobile marketplace”, “Bottle Flip 3D”, “Nike Run Club”, “Real Boxing – Fighting Game”, “Smule - Social Karaoke Singing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “campground”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “campground