"cambridge" App Store Keywords Research Case | ASOTools
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"cambridge" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cambridge” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “brutto”, “교보문고”, “cures”, “crest”, “five fast”, “simulator”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cambridge” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cambridge from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cambridge dictionaries 58 10 250+ 127
cambridge dictionary 48 12 250+ 135
cambridge school 26 23 246 120
cambridge audio 24 23 250+ 213
cambridge advanced learner's dictionary 23 6 250+ 113

The search volume of the core keyword cambridge in Google App Store reached 42, its difficulty level reached 48, and the number of apps related to it reached 248, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cambridge Advanced Learner's Dictionary, 4th ed. cambridge dictionary 48 12
2
Cambridge Bookshelf cambridge bookshelf 21 37
3
Cambridge English-Arabic Dictionary cambridge english-arabic dictionary ≤5 12
4
Cambridge Exam Lift: B1 Preliminary for Schools cambridge english 18 7
5
English Grammar in Use english grammar in use 28 7
6
Cambridge Explore cambridge connection ≤5 30
7
Cambridge Exam Lift: A2 Key for Schools cambridge starters test ≤5 13
8
All in one Dictionary combridge dictionary 58 11
9
English Pronouncing Dictionary english pronouncing dictionary by daniel jones ≤5 7
10
Cambridge Science star up science ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bbcnews 87 24 250+ 169
bbc weathrr 70 30 250+ 196
cleverness 68 62 250+ 239
bbc 63 51 247 62
combridge dictionary 58 11 250+ 127

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BBC News bbc news 71 23
2
BBC World Service bbc world 34 14
3
BBC News Hindi - Latest and Breaking News App bbc hindi 55 14
4
BBC Learning English bbc bytesize 48 30
5
BBC Live News bbc live tv 12 11
6
BBC Mundo noticias mundiales 38 19
7
NBC News: Breaking News, US News & Live Video 24th news 65 21
8
UK & World News itn news uk ≤5 8
9
BBC News Hausa bbc hausa 43 4
10
BBC Russian bbc news russian 23 17

These five keywords: “bbcnews”, “bbc weathrr”, “cleverness”, “bbc”, “combridge dictionary”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BBC News”, “BBC World Service”, “BBC News Hindi - Latest and Breaking News App”, “BBC Learning English”, “BBC Live News”, “BBC Mundo”, “NBC News: Breaking News, US News & Live Video”, “UK & World News”, “BBC News Hausa”, “BBC Russian”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cambridge”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cambridge