"calm app" App Store Keywords Research Case | ASOTools
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"calm app" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “calm app” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “widower”, “said”, “emerge”, “track hurricane”, “gases”, “insta stories”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “calm app” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword calm app from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calm. app 33 10 250+ 100
the calm app 31 11 250+ 110
calm apps 24 11 250+ 115
free calm app 20 11 250+ 132
the calm app free 15 10 250+ 117

The search volume of the core keyword calm app in Google App Store reached 34, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 104 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calm - Meditate, Sleep, Relax calm 54 51
2
Free Calm Sleep: Improve your Sleep for Free meditation sleep 36 11
3
Calm - Rain Sounds - Sleep and Relax calm rain sounds free ≤5 30
4
CalmRadio.com - Relaxing Music and White Noise calm radio 21 13
5
Calm Ocean Waves Sounds: Relax Music, White Noise sleepmaker waves pro ≤5 30
6
The Mindfulness App: relax, calm, focus and sleep fullness 31 48
7
Calm Radio Android TV - Relaxing Music daily dose radio ≤5 30
8
Ultimate Sleep App – Relaxing, Calm Music & Sounds sleepapp 15 11
9
Headspace: Meditation & Sleep mindfl 50 53
10
Sleep & meditation; sleep stories to relax by Wysa sleep stories 27 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tobee mate 65 30 250+ 182
drty 63 59 250+ 242
anxieties 58 30 248 156
dreaming 58 25 249 74
anixety 58 15 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Binovi Coach binovi coach ≤5 28
2
Breather Coach breather coach 7 11
3
Ginger Emotional Support ginger emotional support 11 36
4
TaskHuman:1x1 video coaching by top wellness pros taskhuman - 1x1 video coaching ≤5 30
5
101 Personal Development 101 personal development - meditation coach app ≤5 30
6
Insomnia Coach insomnia coach 6 12
7
FREE Guided Meditation: Sleep & Mindfulness app imagery meditation 14 5
8
Plum Village: Zen Guided Meditation & Mindfulness jack kornfield 21 10
9
CPT Coach cpt 28 36
10
My Online Coach my online fitness app ≤5 8

These five keywords: “tobee mate”, “drty”, “anxieties”, “dreaming”, “anixety”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Binovi Coach”, “Breather Coach”, “Ginger Emotional Support”, “TaskHuman:1x1 video coaching by top wellness pros”, “101 Personal Development”, “Insomnia Coach”, “FREE Guided Meditation: Sleep & Mindfulness app”, “Plum Village: Zen Guided Meditation & Mindfulness”, “CPT Coach”, “My Online Coach”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “calm app”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “calm app