"cakes" App Store Keywords Research Case | ASOTools
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"cakes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cakes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “proposals”, “extranjeros”, “banks online”, “life quotes”, “st germain”, “greens”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cakes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cakes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cheesecakes 58 8 250+ 47
cakes recipes 46 3 250+ 17
wedding cakes 45 7 250+ 56
cupcakes 44 23 250+ 51
pancakes 42 19 250+ 66

The search volume of the core keyword cakes in Google App Store reached 48, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 109 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Icing On The Cake gsmes 58 59
2
My Bakery Empire - Bake, Decorate & Serve Cakes bakeries 61 8
3
Birthday Cake Design Party - Bake, Decorate & Eat! birthday cake 44 55
4
Real Cake Making Bake Decorate, Cooking Games 2020 making cakes 31 8
5
Fancy Cake Cooking - Hot Chocolate Desserts bolo bolo 24 30
6
Girl Makeup Kit Comfy Cakes–Pretty Box Bakery Game cosmetic box comfy cakes ≤5 30
7
Real Cake Maker 3D - Bake, Design & Decorate bake cake 25 9
8
Cake Cooking Shop cake baking shop 19 6
9
Ice Princess Comfy Cake -Baking Salon for Girls العاب طبخ كيك الحلوى العاب بنات ≤5 6
10
Cooking Rainbow Birthday Cake rainbow cake bake maker game ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
game 70 100 250+ 249
the 65 100 250+ 246
bakeries 61 8 250+ 61
gmaes 60 61 250+ 247
cake 58 75 250+ 104

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers games 77 93
2
Granny granny 57 69
3
Icing On The Cake gsmes 58 59
4
Temple Run 2 ganes 63 56
5
Fruit Ninja® spiel 51 59
6
Temple Run الألعاب 61 60
7
Home Pin - Pull Him Out - How To Loot? pull him out game 2 offline ≤5 14
8
slither.io oi 61 42
9
Harry Potter: Puzzles & Spells harry potter spells 34 15
10
Extreme Car Driving Simulator car 68 100

These five keywords: “game”, “the”, “bakeries”, “gmaes”, “cake”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Granny”, “Icing On The Cake”, “Temple Run 2”, “Fruit Ninja®”, “Temple Run”, “Home Pin - Pull Him Out - How To Loot?”, “slither.io”, “Harry Potter: Puzzles & Spells”, “Extreme Car Driving Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cakes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cakes