"business card" App Store Keywords Research Case | ASOTools
×

"business card" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “business card” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “music notes”, “nab”, “twitchy”, “c a l c u l a t o r”, “magalu”, “найк”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “business card” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword business card from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
business cards 39 7 250+ 40
design a business card 38 7 250+ 82
business card designs 38 7 250+ 81
business card disign 38 4 250+ 58
business card maker 33 22 250+ 71

The search volume of the core keyword business card in Google App Store reached 45, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Business Card Maker buisness cards 51 5
2
Business Card Maker Free Visiting Card Maker photo bussiness card 51 4
3
Business Card Maker & Creator bisnes card 33 3
4
CamCard - Business Card Reader roladex 31 14
5
Business Card Maker free apps business card design app free ≤5 30
6
DigiCard - Digital Business Card: Scanner & Maker digital business cards 15 4
7
DBC - Digital Business Card dbc 18 38
8
Business Card Maker, Visiting Card Maker visiting card maker latest ≤5 30
9
Ultimate Business Card Maker: Visiting Card Maker vigetig kard ≤5 30
10
Business Card Maker Free Visiting Card Maker business cards studio ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
adwords google 66 45 249 202
anerican express 66 30 248 151
americanexpress 66 27 248 153
analytics google 66 26 249 125
americans express 66 23 248 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
learn digital marketing tutorials free : ads free learn digital marketing 12 8
2
Trailer Park Boys: Greasy Money - DECENT Idle Game trailerpark boys 45 47
3
Zoho SalesIQ - Live Chat App zoho salesiq 9 32
4
Google Apps Device Policy policy 43 43
5
Google Meet goigle meets 83 57
6
Facebook Ads Manager business manager for facebook 50 30
7
Google Play Books - Ebooks, Audiobooks, and Comics books 62 71
8
Google Play Music mysic 65 44
9
Ads Manager for Facebook facebook ads manager app 7 13
10
Messages massaging 70 15

These five keywords: “adwords google”, “anerican express”, “americanexpress”, “analytics google”, “americans express”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “learn digital marketing tutorials free : ads free”, “Trailer Park Boys: Greasy Money - DECENT Idle Game”, “Zoho SalesIQ - Live Chat App”, “Google Apps Device Policy”, “Google Meet”, “Facebook Ads Manager”, “Google Play Books - Ebooks, Audiobooks, and Comics”, “Google Play Music”, “Ads Manager for Facebook”, “Messages”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “business card”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “business card