"buon compleanno" App Store Keywords Research Case | ASOTools
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"buon compleanno" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “buon compleanno” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rsi”, “game no internet”, “auburn football”, “ramps”, “fold”, “第五人格”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “buon compleanno” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword buon compleanno from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tanti auguri di buon compleanno 28 8 249 85
tantissimi auguri di buon compleanno 28 2 250+ 47
biglietti di auguri di buon compleanno 9 2 250+ 66
buon compleanno auguri 6 2 250+ 68
concorso buon compleanno paw patrol ≤5 7 249 102

The search volume of the core keyword buon compleanno in Google App Store reached 48, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Auguri di Buon Compleanno Gratis auguri 31 16
2
Buon Compleanno foto di buon compleanno ≤5 30
3
Immagini di Buon Compleanno concorso buon compleanno paw patrol ≤5 7
4
Buon Compleanno, Amore mio! buon compleanno auguri 6 2
5
Auguri di Buon Compleanno buon compleanno auguri 6 2
6
Birthday Cards & Messages - Wish Friends & Family birthday wishes cards 24 4
7
Sticker Buon Compleanno tanti auguri di buon compleanno 28 8
8
buon compleanno immagini animate gif gif auguri compleanno gratis ≤5 2
9
Frasi di Auguri di Buon Compleanno - Immagini benvenuto dicembre ≤5 23
10
Happy Birthday, Card, GIF, Video (2M+ Installs) mừng sinh nhật 9 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
b-day wishes 70 3 250+ 44
b'day wishes 70 30 250+ 40
birthday wish 70 30 250+ 15
wishes happy birthday 66 3 250+ 59
поздравления с днем рождения 61 11 250+ 89

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Birthday Wishes, Messages, Poems & Greetings b'day wishes 70 30
2
Happy Birthday Wishes & Messages wishes happy birthday 66 3
3
Birthday Wishes Messages birth day quote 51 4
4
Happy Birthday Wishes - Status, Greetings & Images बर्थडे विशेस 23 3
5
All Type Birthday Wishing SMS birthday wishes sms 12 30
6
Happy Birthday Wishes Greetings SMS English Urdu happy birthday wishes sms 39 4
7
Birthday Wishes Images birthday images 43 9
8
Happy Birthday Quotes and Wishes birthday quotes 51 10
9
Birthday Cards & Messages - Wish Friends & Family birthday wishes cards 24 4
10
Special Birthday Wishes - NEW Images & Messages surprise birthday wishes app ≤5 2

These five keywords: “b-day wishes”, “b'day wishes”, “birthday wish”, “wishes happy birthday”, “поздравления с днем рождения”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Birthday Wishes, Messages, Poems & Greetings”, “Happy Birthday Wishes & Messages”, “Birthday Wishes Messages”, “Happy Birthday Wishes - Status, Greetings & Images”, “All Type Birthday Wishing SMS”, “Happy Birthday Wishes Greetings SMS English Urdu”, “Birthday Wishes Images”, “Happy Birthday Quotes and Wishes”, “Birthday Cards & Messages - Wish Friends & Family”, “Special Birthday Wishes - NEW Images & Messages”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “buon compleanno”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “buon compleanno