"bulls" App Store Keywords Research Case | ASOTools
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"bulls" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bulls” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hacking prank”, “talking”, “metabolism”, “shopping bag”, “google drive”, “duster”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bulls” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bulls from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pitbulls 65 2 250+ 51
pitbulls dogs 53 9 250+ 69
bullseyes 39 34 248 178
raging bulls 36 32 249 164
chicago bulls 36 21 250+ 117

The search volume of the core keyword bulls in Google App Store reached 37, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chicago Bulls chicago bulls 36 21
2
PBR: Raging Bulls bull 51 65
3
8 to Glory - Bull Riding 8 seconds 26 26
4
Angry Bull Attack Shooting ferdinand 28 27
5
Angry Bull City Rampage: Wild Animal Attack Games bulls game 9 8
6
Talking Bull o touro ferdinando 2 ≤5 27
7
Super Bull Fight bullfight 31 28
8
The Bull bull runner games ≤5 9
9
Angry bull racing simulation game 2019 crazy bull simulator ≤5 30
10
Angry Bull Attack Simulator 2019 angry bull 14 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eapn 80 38 250+ 177
nfl 79 42 244 91
sport 77 84 250+ 132
bol 68 57 250+ 208
footh boll 66 30 250+ 183

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ESPN espns 80 18
2
ESPN Fantasy Sports fantast football 65 12
3
NFL nfl 79 42
4
ESPN Player - Europe, ME, Africa & Asia espn player 29 28
5
DraftKings - Daily Fantasy Football for Cash draft kingd 53 31
6
UFC ufc results 48 39
7
CBS Sports App - Scores, News, Stats & Watch Live cbs sports 60 28
8
ESPN Events espen plus 19 34
9
NFL Fantasy Football fantasy football 69 32
10
Bleacher Report: sports news, scores, & highlights bleacher report 52 52

These five keywords: “eapn”, “nfl”, “sport”, “bol”, “footh boll”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ESPN”, “ESPN Fantasy Sports”, “NFL”, “ESPN Player - Europe, ME, Africa & Asia”, “DraftKings - Daily Fantasy Football for Cash”, “UFC”, “CBS Sports App - Scores, News, Stats & Watch Live”, “ESPN Events”, “NFL Fantasy Football”, “Bleacher Report: sports news, scores, & highlights”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bulls”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bulls