"broker" App Store Keywords Research Case | ASOTools
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"broker" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “broker” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “forehead thermometer”, “car wallpaper”, “zap imóveis”, “hmrc”, “race race car games”, “minecraft skin”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “broker” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword broker from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gun brokers 58 22 250+ 134
gun broker 51 25 250+ 146
gunbroker 49 29 250+ 165
interactive brokers 44 19 250+ 143
brokerage calculator zerodha 39 40 250+ 195

The search volume of the core keyword broker in Google App Store reached 38, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Brokers: Stock Simulator speculate 41 48
2
Pocket Option Broker eo broker ≤5 11
3
Forex Broker , bitcoin , forex , stock - Trendo best broker 16 9
4
NoBroker Flat, Apartment, House, Rent, Buy & Sell brokage 45 38
5
Forex Game - Online Stocks Trading For Beginners como investir na bolsa 18 8
6
Vantage FX - Forex Trading cfds 39 7
7
Robinhood - Investment & Trading, Commission-free robinhood 61 24
8
IBKR Mobile interactive brokers 44 19
9
Broker Plus anthem broker plus ≤5 30
10
MetaTrader 4 Forex Trading traders 51 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
air b&b 80 23 247 156
irnb 80 30 248 231
itcoin 70 69 248 118
investor 68 36 250+ 67
yahoo finance 66 13 250+ 109

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airbnb airnbnb 80 34
2
Airbnb Guide for Hosts air b and b host ≤5 30
3
SmokeHere - 420 friendly hotels, Airbnb, dab bars smoker friendly 26 22
4
B&B finder | Often free cancellation! b&v apps ≤5 21
5
UBER – Vacation Rentals & Real Estate Sales irnb 80 30
6
Airbnb Guide for Guests - Book & Travel smart my bnb app ≤5 11
7
B&B Hotels gestione prenotazioni b and b ≤5 8
8
BNB ACCESS bnb app ≤5 8
9
Vrbo Vacation Rentals vrbo 62 32
10
Booking.com: Hotels, Apartments & Accommodation ooking 80 75

These five keywords: “air b&b”, “irnb”, “itcoin”, “investor”, “yahoo finance”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Airbnb”, “Airbnb Guide for Hosts”, “SmokeHere - 420 friendly hotels, Airbnb, dab bars”, “B&B finder | Often free cancellation!”, “UBER – Vacation Rentals & Real Estate Sales”, “Airbnb Guide for Guests - Book & Travel smart”, “B&B Hotels”, “BNB ACCESS”, “Vrbo Vacation Rentals”, “Booking.com: Hotels, Apartments & Accommodation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “broker”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “broker