"bridal dresses" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bridal dresses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lampara led”, “seller central”, “onshift”, “crossings”, “randonnée”, “park”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bridal dresses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bridal dresses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
david s bridal wedding dresses 18 5 250+ 48
best bridal dresses ≤5 1 250+ 32
bridal shop wedding dresses games ≤5 5 250+ 123
bridal dresses game ≤5 4 250+ 95
bridal shop wedding dresses ≤5 3 250+ 67

The search volume of the core keyword bridal dresses in Google App Store reached 36, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 28 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Western Bridal Dresses bridal gowns 31 2
2
Azazie: Wedding & Bridesmaid & Flower Girl Dresses bridesmaids dresses 48 2
3
Wedding Dresses sukienki ślubne 16 30
4
Bridal Dresses bridal dresses app ≤5 30
5
Wedding Gowns wedding dresses 40 19
6
Bridesmaid Dresses bridesmaid dresses ideas ≤5 30
7
Bridesmaid Dresses bridesmaids dresses 48 2
8
Wedding Dresses Online Shopping david bridals 50 45
9
Pakistani Bridal Dresses 2020 bridal dress 36 11
10
Pakistani Bridal Dresses By Zari Collection vastraqueen app ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
africans 56 1 250+ 23
david bridals 50 45 249 210
vestido de novia 50 11 250+ 91
the knot 48 10 250+ 66
bridesmaids dresses 48 2 250+ 36

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TrulyAfrican - African Dating App african 40 48
2
African tales contes ≤5 17
3
Demand Africa - African Movies & TV africa 42 59
4
African Couple Outfits - African Dresses habits traditionnels ≤5 7
5
African Fashion Trends africain fashion ≤5 30
6
African DishOut dish out 7 30
7
AfroIntroductions - African Dating App afro 31 33
8
Best African Proverbs and Quotes - Daily proverb 45 59
9
New Africa Fashion Styles fashion styles 2020 7 3
10
AfroCharts - Stream & Download African Music إفريقيا 19 2

These five keywords: “africans”, “david bridals”, “vestido de novia”, “the knot”, “bridesmaids dresses”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TrulyAfrican - African Dating App”, “African tales”, “Demand Africa - African Movies & TV”, “African Couple Outfits - African Dresses”, “African Fashion Trends”, “African DishOut”, “AfroIntroductions - African Dating App”, “Best African Proverbs and Quotes - Daily”, “New Africa Fashion Styles”, “AfroCharts - Stream & Download African Music”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bridal dresses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bridal dresses