"braided hairstyle" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “braided hairstyle” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “krsna”, “uñas decoradas”, “cool games for”, “o365”, “job finder”, “mongodb”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “braided hairstyle” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword braided hairstyle from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
braided hairstyles 50 6 250+ 35
braided hairstyles salon ≤5 30 250+ 113
ice princess braided hairstyles ≤5 30 250+ 68
ice queen braided hairstyles ≤5 30 250+ 47
braided hairstyles for girls ≤5 30 250+ 44

The search volume of the core keyword braided hairstyle in Google App Store reached 50, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 45 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
African Black Braids Hairstyle men braids 43 3
2
Top African Braids Hairstyles Fashion braids by franche ≤5 30
3
Fashion braids. Fashion braids box braids games ≤5 8
4
Mohawk Braid Hairstyles mohawk hairstyles braids ≤5 30
5
African Woman Hairstyle afro copiky ≤5 5
6
Unicorn Braided Hairstyle Makeover unicorn braided hair spa salon ≤5 30
7
Coloured Braid Hairstyles braid hairstyles 32 11
8
Bella Braided Wigs bella braided wigs ≤5 22
9
2019 Braid Hairstyles Step by Step Videos Latest braid hairstyles step by step vidoes ≤5 1
10
Jumbo Braid Hairstyles. trend hairstylers ≤5 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hàir style 61 7 250+ 100
riponzel 56 25 249 185
haircuts for men 56 3 250+ 35
pirincess 55 22 250+ 181
dolls 53 19 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hairstyles step by step for girls hairstyles for girls 53 8
2
Hair Style For Men hair style 50 23
3
Boy Hair Style boy hair changer for boys ≤5 30
4
Hairstyle Changer 2020 - HairStyle & HairColor Pro hairstyle 52 62
5
Wig Master wig 39 24
6
Hair Styles 2020 & Hair Style Video Tutorials hair styler app for girls video 2020 ≤5 1
7
African Braid Hair Style braid hair styles 36 2
8
Hairstyle Try On - Hair Styles and Haircuts haircuts style 39 5
9
New Hair styles 2019(offline) men's hair frederick ≤5 30
10
Braids Hairstyle 2020 new braid hairstyles 6 1

These five keywords: “hàir style”, “riponzel”, “haircuts for men”, “pirincess”, “dolls”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hairstyles step by step for girls”, “Hair Style For Men”, “Boy Hair Style”, “Hairstyle Changer 2020 - HairStyle & HairColor Pro”, “Wig Master”, “Hair Styles 2020 & Hair Style Video Tutorials”, “African Braid Hair Style”, “Hairstyle Try On - Hair Styles and Haircuts”, “New Hair styles 2019(offline)”, “Braids Hairstyle 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “braided hairstyle”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “braided hairstyle