"bpjsku" App Store Keywords Research Case | ASOTools
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"bpjsku" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bpjsku” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “poquemon”, “ألعاب بنات”, “voice”, “tik-tok download”, “pluto tv”, “capitol one”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bpjsku” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bpjsku from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bpjsku ketenagakerjaan cek saldo ≤5 30 250+ 192
bpjsku versi terbaru 2020 ≤5 30 249 215
bpjsku mobile versi baru ≤5 30 249 211
bpjsku cek saldo ≤5 30 249 204
bpjsku mobile terbaru 2019 ≤5 30 249 193

The search volume of the core keyword bpjsku in Google App Store reached 56, its difficulty level reached 4, and the number of apps related to it reached 88, among them, there are 14 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
BPJSTKU bpjs ketenagakerjaan 56 53
2
Mobile JKN bpjs 41 30
3
Cek BPJS Ketenagakerjaan Online cara mengecek saldo bpjs ketenagakerjaan 33 34
4
Akulaku — Shop On Installment Without Credit Card akulaku ≤5 28
5
OVO ovo 43 47
6
mandiri online bank mandiri 45 23
7
PermataMobile X pertama bank 31 4
8
adiraku simulasi kredit mobil adira ≤5 21
9
Sisnaker: Sistem Informasi Ketenagakerjaan sisnaker 26 38
10
.Cek Saldo BPJS Ketenagakerjaan cek saldo bpjs ketenagakerjaan online 7 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bpjs ketenagakerjaan 56 53 249 206
blt 48 49 249 203
bank mandiri 45 23 249 156
ovo 43 47 248 223
bws 41 39 250+ 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BPJSTKU bpjsku 56 4
2
Cek BPJS Ketenagakerjaan Online cara mengecek saldo bpjs ketenagakerjaan 33 34
3
e-Klaim BPJS Ketenagakerjaan cara klaim bpjs ketenagakerjaan online 11 30
4
Cara Daftar Antrian Online BPJS Ketenagakerjaan cara daftar bpjs ketenagakerjaan online 12 32
5
.Cek Saldo BPJS Ketenagakerjaan cek saldo bpjs ketenagakerjaan online 7 26
6
Cara Mendaftar BPJS Tenaga Kerja cara daftar bpjs ketenagakerjaan online 12 32
7
Cara Cek Saldo BPJS Ketenagakerja'an Online cara mengecek saldo bpjs ketenagakerjaan 33 34
8
Cara Cek Saldo Jamsostek Terbaru bpjstk mobile terbaru 2019 ≤5 24
9
Cara Cek Saldo BPJS Ketenagakerjaan 2020 bpjstk mobile terbaru 2019 ≤5 24
10
Cara Cek Saldo BPJS Ketenagakerjaan bpjs ketenagakerjaan cek saldo terbaru 2020 ≤5 22

These five keywords: “bpjs ketenagakerjaan”, “blt”, “bank mandiri”, “ovo”, “bws”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BPJSTKU”, “Cek BPJS Ketenagakerjaan Online”, “e-Klaim BPJS Ketenagakerjaan”, “Cara Daftar Antrian Online BPJS Ketenagakerjaan”, “.Cek Saldo BPJS Ketenagakerjaan”, “Cara Mendaftar BPJS Tenaga Kerja”, “Cara Cek Saldo BPJS Ketenagakerja'an Online”, “Cara Cek Saldo Jamsostek Terbaru”, “Cara Cek Saldo BPJS Ketenagakerjaan 2020”, “Cara Cek Saldo BPJS Ketenagakerjaan”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bpjsku”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bpjsku