"boussole" App Store Keywords Research Case | ASOTools
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"boussole" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “boussole” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “arabic translator”, “mako”, “video saver instagram”, “hornets”, “hoard”, “interfaces”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “boussole” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword boussole from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
boussole islamique ≤5 6 250+ 113
boussole augmentée ≤5 16 250+ 174
boussole gratuit en français pour android ≤5 10 250+ 136
boussole satellite astra ≤5 10 250+ 121
boussole gratuite en français pour android samsung ≤5 9 249 138

The search volume of the core keyword boussole in Google App Store reached 36, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 95 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Just a Compass (Free & No Ads) compass 61 76
2
Compass compass × 61 9
3
Digital Compass campass 61 10
4
Compass Steel (No Ads) compasses 39 8
5
Digital Compass for Android dgital compass 14 7
6
Digital Compass composes 43 13
7
Compass For Directions pusula 43 10
8
Digital Compass Free – Smart Compass for Android norte sur este oeste 39 15
9
Compass App: Smart Compass for Android parking compass free ≤5 30
10
Compass bussola della qualità ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ncovid 73 40 249 211
compass 61 76 249 84
cumpus 61 20 250+ 119
compaa 61 18 249 122
cumpass 61 14 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NCOVI.VNPT tờ khai y tế 31 24
2
COVID-19! - The current spread of disease conoravirus 90 19
3
COVID-19 corona update live district wise karnataka ≤5 20
4
Coronavírus - SUS ncov2019 ≤5 25
5
SlowCOVIDNC ncdhhs 29 43
6
COVID19 - DXB Smart App dxb technologies ≤5 30
7
Aarogya Setu satu 39 50
8
An toàn COVID-19 iuu vn ≤5 24
9
COVID Alert cobid 19 31 6
10
Kiểm dịch y tế tờ khai y tế.vn 16 26

These five keywords: “ncovid”, “compass”, “cumpus”, “compaa”, “cumpass”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NCOVI.VNPT”, “COVID-19! - The current spread of disease”, “COVID-19”, “Coronavírus - SUS”, “SlowCOVIDNC”, “COVID19 - DXB Smart App”, “Aarogya Setu”, “An toàn COVID-19”, “COVID Alert”, “Kiểm dịch y tế”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “boussole”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “boussole