"bounce" App Store Keywords Research Case | ASOTools
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"bounce" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bounce” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lamps”, “comprension”, “saber”, “завтрак”, “relias”, “pantera rosa”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bounce” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bounce from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bounces 45 4 250+ 29
bounce ball 36 25 250+ 60
bounces ball 36 8 250+ 71
ball bounce 33 13 250+ 72
bounce tv 31 21 250+ 148

The search volume of the core keyword bounce in Google App Store reached 43, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bounce TV bounces 45 4
2
Bounce Classic bonice 23 38
3
Bounce - Rent Bikes & Scooters | Sanitized Rentals rented bikes 41 30
4
Bounce Original bounce the bounce ≤5 4
5
TheOdd1sOut: Let's Bounce jaiden animations 43 47
6
Bounce Around 2020: Jumpy ball lumpy 23 39
7
Bounce Ball 5 - Jump Ball Hero Adventure bounce ball 36 25
8
Balls Bounce 2: Bricks Challenge balls bounce 29 11
9
Bounce Ball bounce black ball ≤5 30
10
Red Bounce Classic Ball spiky bounce ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trampolin 55 44 249 186
tyler perrys 53 55 250+ 245
trampolining 53 48 250+ 216
trampolines 53 23 250+ 136
b a l l 50 20 250+ 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Flip Master trampolining 53 48
2
Flip Diving diveing 46 28
3
Flip Bounce flips gymnastics 7 21
4
Stickman Trampoline FREE - Flip Master! stickman highbar ≤5 25
5
Flip Jump Stack! jumpers game 19 17
6
Flip Dunk dunk 36 57
7
Trampoline Man (Stickman Game) stickman highbar ≤5 25
8
Street Diver glipping 50 49
9
Flip Runner freerunner 28 19
10
Flip Skater skating board 63 16

These five keywords: “trampolin”, “tyler perrys”, “trampolining”, “trampolines”, “b a l l”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Flip Master”, “Flip Diving”, “Flip Bounce”, “Stickman Trampoline FREE - Flip Master!”, “Flip Jump Stack!”, “Flip Dunk”, “Trampoline Man (Stickman Game)”, “Street Diver”, “Flip Runner”, “Flip Skater”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bounce”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bounce