"boots" App Store Keywords Research Case | ASOTools
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"boots" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “boots” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “web”, “diary queen”, “venom”, “aldi”, “speed test internet”, “ruler”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “boots” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword boots from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bootstrapping 58 53 250+ 218
boots for women 48 4 250+ 28
cowboy boots 43 37 250+ 182
knee high boots 43 29 250+ 138
hunting boots 43 30 250+ 188

The search volume of the core keyword boots in Google App Store reached 52, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zappos: Shoes, clothes, boots, coats, & more! zappos 53 48
2
Boots Fashion Ideas for Ladies (Women & Girls) boots for women 48 4
3
Boots Shoes For Women boots for women app ≤5 3
4
Boots Pharmacy School boots pharmacy 25 41
5
Boot Shoes For Men botas masculinas 28 15
6
Peppa Pig: Golden Boots golden boots 23 39
7
Real Boot Car Racing - Shoes Driving Simulator ugg boots 36 42
8
In Our Boots vr apps army ≤5 3
9
Women Boots botas para mujeres 28 9
10
Yeehaw Cowboy Boots boot barn 43 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amazon 93 61 250+ 69
eeba 90 49 249 190
ensy 90 44 249 199
e bay 90 37 249 187
"eba 90 36 250+ 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amaxon 100 28
2
Amazon for Tablets tablets 32 45
3
Amazon Prime Video àmazon prime 85 45
4
Amazon Photos amazon photo 47 35
5
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 30
6
Amazon Alexa alexa 61 32
7
Amazon Prime Now amazon fresh 45 26
8
Amazon Drive amazon drive 35 27
9
Amazon Alexa Music, Cameras, & TV Control это по-твоему ≤5 25
10
Amazon Music amazon music: listen ad-free ≤5 30

These five keywords: “amazon”, “eeba”, “ensy”, “e bay”, “"eba”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon for Tablets”, “Amazon Prime Video”, “Amazon Photos”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Alexa”, “Amazon Prime Now”, “Amazon Drive”, “Amazon Alexa Music, Cameras, & TV Control”, “Amazon Music”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “boots”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “boots