"bollywood" App Store Keywords Research Case | ASOTools
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"bollywood" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bollywood” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “united states postal service”, “countries flags”, “poker face”, “‏ترجمة”, “friday 13th games”, “histogram”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bollywood” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bollywood from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bollywood songs 38 9 250+ 32
watch bollywood movies online 36 5 250+ 63
bollywood movies 31 9 250+ 42
bollywood actresses 28 30 250+ 12
bollywood videos 26 5 250+ 49

The search volume of the core keyword bollywood in Google App Store reached 39, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bollywood Channel bollywood channel ≤5 7
2
Bollywood Hungama bollywood hungama 20 15
3
Bollywood Movies Zone - Free Online HD Movies 2020 watch bollywood movies online 36 5
4
Bollywood Romantic Songs : Hindi Love Songs hindi cinemar gaan 7 4
5
BollyHits: Bollywood Hindi video songs HD & Status hindi video 53 30
6
E24 Bollywood : Latest | Bollywood News e 24 16 25
7
All Bollywood Latest Ringtones bollywood ringtones free ≤5 4
8
Eros Now for Android TV einthusan 38 15
9
Bollywood Movies bollywood movies watch ≤5 3
10
Bollywood Charades hindi movie dumb charades 9 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
shraddha kapoor 61 20 250+ 66
songs hindi 61 7 249 46
hindi.song 61 6 250+ 76
hrithik roshan 56 33 249 136
shahrukh khan 56 15 250+ 58

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shraddha Kapoor Wallpapers HD 2019 wallpaper shraddha kapoor 16 1
2
Shraddha Kapoor Offline Songs shraddha kapoor all songs offline ≤5 17
3
Shraddha Kapoor Wallpapers 2020 heroine wallpaper shraddha kapoor ≤5 16
4
Shraddha Kapoor Photos [HD] shraddha kapoor video calling game ≤5 30
5
Shraddha Kapoor Wallpaper | Bollywood Actress 4K vishal kapoor ≤5 30
6
Shraddha Kapoor HD Wallpapers shraddha kapoor hd wallpaper app ≤5 8
7
Shraddha Kapoor Wallpapers shraddha kapoor app ≤5 4
8
Shraddha Kapoor Wallpapers heroine wallpaper shraddha kapoor ≤5 16
9
Shraddha Kapoor Fan App shraddha kapoor app ≤5 4
10
Shraddha Kapoor Wallpapers shraddha kapoor hot photos app ≤5 30

These five keywords: “shraddha kapoor”, “songs hindi”, “hindi.song”, “hrithik roshan”, “shahrukh khan”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Shraddha Kapoor Wallpapers HD 2019”, “Shraddha Kapoor Offline Songs”, “Shraddha Kapoor Wallpapers 2020”, “Shraddha Kapoor Photos [HD]”, “Shraddha Kapoor Wallpaper | Bollywood Actress 4K”, “Shraddha Kapoor HD Wallpapers”, “Shraddha Kapoor Wallpapers”, “Shraddha Kapoor Wallpapers”, “Shraddha Kapoor Fan App”, “Shraddha Kapoor Wallpapers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bollywood”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bollywood