"board games" App Store Keywords Research Case | ASOTools
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"board games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “board games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “watt pad”, “english to italian”, “números en inglés”, “decathlon”, “bunte”, “solitarios”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “board games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword board games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
skateboard games 43 26 250+ 151
keyboard games 39 34 250+ 192
board games arena 39 14 250+ 129
skate board games 30 21 250+ 138
skating board games 28 15 250+ 122

The search volume of the core keyword board games in Google App Store reached 52, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 189 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Board Kings™️ - Online Board Games With Friends beat board game 48 27
2
THE GAME OF LIFE 2 - More choices, more freedom! gane of life 39 34
3
Clue 3rd player for cluedo ≤5 30
4
Monopoly monopoly 56 35
5
Root Board Game board game 48 43
6
Checkers checkered 39 6
7
Quadropoly Best AI Board Business Trading Game client board ≤5 13
8
Family's Game Pack board fames 48 21
9
Ticket to Ride ticket to ride 39 20
10
Battleship - Sea War battleships collection ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
domano 80 37 249 157
doninor 80 36 244 160
doninos 80 25 248 122
dominies 80 22 249 109
dimino s 80 14 247 75

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Domino's Pizza USA doninos 80 25
2
Dominoes - Best Classic Dominos Game dominos game free 10 7
3
Domino - Dominoes online. Play free Dominos! doninor 80 36
4
Dominoes game domino 33 18
5
Dominoes دامنه ≤5 13
6
Dominoes - Classic Domino Tile Based Game domaines 29 38
7
Domino Smash domino effect 26 30
8
Dominoes Pro | Play Offline or Online With Friends dominoes pro ≤5 6
9
Dominoes دوم ان شاء الله ≤5 24
10
Domino! The world's largest dominoes community giggs domino 20 10

These five keywords: “domano”, “doninor”, “doninos”, “dominies”, “dimino s”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Domino's Pizza USA”, “Dominoes - Best Classic Dominos Game”, “Domino - Dominoes online. Play free Dominos!”, “Dominoes”, “Dominoes”, “Dominoes - Classic Domino Tile Based Game”, “Domino Smash”, “Dominoes Pro | Play Offline or Online With Friends”, “Dominoes”, “Domino! The world's largest dominoes community”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “board games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “board games