"blu-ray player" App Store Keywords Research Case | ASOTools
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"blu-ray player" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “blu-ray player” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tucson”, “mugs”, “calculadora imc”, “eyebrow”, “covenant eyes”, “star night”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “blu-ray player” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword blu-ray player from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
blu ray player 36 23 250+ 168
samsung blu ray player remote 10 7 250+ 116
sony blu ray player remote 6 6 250+ 112
blu ray player remote sony ≤5 5 250+ 111
blu ray player remote ≤5 5 249 122

The search volume of the core keyword blu-ray player in Google App Store reached 36, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 153 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MyAV Remote for Sony Blu-Ray Players & TV's sony blu ray remote 10 7
2
Video Player All Format - XPlayer 720p 48 20
3
Video Player All Format reproduce 41 35
4
My Movies by Blu-ray.com blu rays 45 25
5
4K Video Player - 16K Ultra HD - HD Video Player 4k video 29 26
6
Universal BluRay Remote Control bdp-s6700 12 11
7
Remote for Panasonic Blu-ray panasonic blu-ray player remote control app ≤5 7
8
Movie Manager Collector 4K Blu-ray DVD UPC Library collectors baze ≤5 17
9
Panasonic Blu-ray Remote 2012 panasonic blu-ray remote 2011 ≤5 15
10
VLC for Android players 61 54

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googlwe 100 56 248 204
goolle 100 46 247 189
yotupo 100 30 250+ 23
iutuber 100 30 249 180
yotood 100 30 249 163

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Photos images 73 68
4
Google TV (previously Play Movies & TV) movie new 68 13
5
Google Go: A lighter, faster way to search googul 100 48
6
Google Play Games p l a y s t o r e 80 54
7
Google Meet goigle meets 83 57
8
Google Pay: A safe & helpful way to manage money google pay 58 47
9
Google Home hromecast 65 45
10
Google Assistant - Get things done, hands-free siri 60 52

These five keywords: “googlwe”, “goolle”, “yotupo”, “iutuber”, “yotood”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Photos”, “Google TV (previously Play Movies & TV)”, “Google Go: A lighter, faster way to search”, “Google Play Games”, “Google Meet”, “Google Pay: A safe & helpful way to manage money”, “Google Home”, “Google Assistant - Get things done, hands-free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “blu-ray player”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “blu-ray player