"blinds" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “blinds” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “diver”, “american assassin”, “masenjar”, “tasmanian devil”, “origins”, “cla”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “blinds” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword blinds from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
roller blinds	39	32	249	162
venetian blinds	38	14	249	85
blindside	34	39	250+	198
budget blinds	31	19	250+	109
blinds to go	29	31	250+	172

The search volume of the core keyword blinds in Google App Store reached 35, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Blind - Anonymous Professional Network	blind	46	61
2		Window Blinds Design	blinds wallpaper	≤5	7
3		Neo Smart Blinds	blinds to go	29	31
4		Blinds Are Up! Poker Timer	ooak	11	33
5		Blind Engine	roller blinds	39	32
6		Motion Blinds	coulisse motion	≤5	30
7		TimeBlindz Poker Blinds Timer	扑克时间-赛事计时器	≤5	30
8		The Blind Factory v2	blinds to go	29	31
9		custom blinds	blinds wallpaper	≤5	7
10		MOVE motorize blinds & shades	teptron ab	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
out	55	71	250+	59
color blindness test	55	22	250+	83
color blindness tester	55	15	250+	82
braim	53	33	250+	161
brain	51	83	250+	120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Microsoft Outlook: Organize Your Email & Calendar	hot maill	100	30
2		Brain Out – Can you pass it?	braim	53	33
3		Pull Him Out	the help	45	49
4		Find Out - Find Something & Hidden Objects	find out	32	37
5		Brick Out - Shoot the ball	shoot oit	23	27
6		Dig Out! - Gold Digger Adventure	gold dig	43	18
7		Inside Out Thought Bubbles	in side out	51	43
8		Knives Out-No rules, just fight!	nifes out	58	36
9		Hangouts	hangouts	68	29
10		Simple In/Out	inout board	11	14

These five keywords: “out”, “color blindness test”, “color blindness tester”, “braim”, “brain”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Outlook: Organize Your Email & Calendar”, “Brain Out – Can you pass it?”, “Pull Him Out”, “Find Out - Find Something & Hidden Objects”, “Brick Out - Shoot the ball”, “Dig Out! - Gold Digger Adventure”, “Inside Out Thought Bubbles”, “Knives Out-No rules, just fight!”, “Hangouts”, “Simple In/Out”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “blinds”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools