"birthday invites" App Store Keywords Research Case | ASOTools
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"birthday invites" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birthday invites” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “beach”, “botanist”, “homegoods”, “video mate app download.com”, “statutes”, “flatline”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “birthday invites” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birthday invites from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
birthday text invites 11 4 250+ 70
free birthday invites ≤5 30 249 51
birthday invites with picture ≤5 2 249 58
birthday invites app ≤5 30 250+ 59
birthday invites maker ≤5 30 250+ 52

The search volume of the core keyword birthday invites in Google App Store reached 34, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Birthday Invitation Maker : Invitation Card Maker birthday invite cards 33 3
2
Create birthday invitations invitaciones de cumpleaños para niños 14 9
3
Birthday Invitation Card Maker : Invitation Maker birthday flyer 13 5
4
Kids Birthday Invitation Maker birthday invitations for kids 12 2
5
Create Birthday Invitation Card with Photo invito compleanno bambini disney ≤5 7
6
Invitation Maker Free - Birthday & Wedding Card convite de aniversario 36 10
7
Invitation maker & Card design by Greetings Island invatation 46 8
8
Birthday Invitation With Photo baby birthday invitation card maker with photo ≤5 4
9
Birthday Invitation Maker - Invitation Card Maker peppa pig invitation card ≤5 30
10
Birthday invitation ???? maker free invitación de cumpleaños 34 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
саnva 82 63 250+ 242
tubufy 80 69 249 248
canva 76 58 248 129
pippa pig 70 17 250+ 167
peppas pigs 70 17 250+ 166

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Canva: Graphic Design, Video Collage, Logo Maker canva 76 58
2
Crello – Video, Artwork & Graphic Design Maker video graphics 18 16
3
Over: Add Text to Photos & Graphic Design Maker over 49 64
4
Puzzle Collage Template for Instagram - PuzzleStar шаблоны для инстаграм 16 11
5
Color Canva canva 76 58
6
Canvas Student canvas 81 60
7
Adobe Spark Post: Graphic Design & Story Templates adobe sparks 53 46
8
Carvana: 20k Used Cars, Buy Online, 7-Day Returns carvana 60 28
9
Poster Maker, Carnival Flyers, Banner Maker rawpixel 25 19
10
Evite: Free Virtual Invitations & Video Chat evite 45 31

These five keywords: “саnva”, “tubufy”, “canva”, “pippa pig”, “peppas pigs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Canva: Graphic Design, Video Collage, Logo Maker”, “Crello – Video, Artwork & Graphic Design Maker”, “Over: Add Text to Photos & Graphic Design Maker”, “Puzzle Collage Template for Instagram - PuzzleStar”, “Color Canva”, “Canvas Student”, “Adobe Spark Post: Graphic Design & Story Templates”, “Carvana: 20k Used Cars, Buy Online, 7-Day Returns”, “Poster Maker, Carnival Flyers, Banner Maker”, “Evite: Free Virtual Invitations & Video Chat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “birthday invites”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “birthday invites