"bike race" App Store Keywords Research Case | ASOTools
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"bike race" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bike race” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “underdogs”, “concept”, “carbohydrate”, “one note”, “commander”, “perk”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bike race” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bike race from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bike racers 45 17 250+ 146
bike races 45 13 250+ 130
races bike races 45 11 250+ 120
bike racer 33 19 250+ 154
bike raceing 29 14 250+ 135

The search volume of the core keyword bike race in Google App Store reached 48, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 148 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bike Race Free - Top Motorcycle Racing Games motor bike 45 18
2
Bike Race Pro by T. F. Games bike race pro 8 11
3
Moto X3M Bike Race Game motos 51 24
4
Real Bike Racing racing bike 45 19
5
Bike Racing 3D gsme 26 45
6
Bike Rush cycle game 22 16
7
Bike Racing 2021 - New Bike Race Game motorcycles racing games 7 10
8
BMX Bike Race bmx bike racing 18 9
9
Traffic Rider motor cycles 55 17
10
Trial Xtreme 4: Extreme Bike Racing Champions cleavages 45 58

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
juegues 70 61 250+ 239
raiding 66 48 250+ 214
btferrari 63 14 250+ 119
ألاعب 61 63 249 249
alpshat 60 50 250+ 214

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WorldCraft: 3D Build & Craft miand craft 78 23
2
Maze King dificile 23 29
3
Mega Ramp Moto Bike Stunts: Bike Racing Games mega ramp moto bike stunts bike racing games ≤5 4
4
Troll Face Quest: Video Games troll 46 60
5
Piano Music Go 2020: EDM Piano Games piano music 33 23
6
Car Traffic Race carritos de carrera gratis ≤5 11
7
Real Commando Secret Mission - Free Shooting Games butilbrometo de escopolamina 19 46
8
Banana Kong juegas 70 30
9
Roll the Ball® - slide puzzle negligible 36 42
10
Quadris® - timeless puzzle quadris 11 28

These five keywords: “juegues”, “raiding”, “btferrari”, “ألاعب”, “alpshat”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WorldCraft: 3D Build & Craft”, “Maze King”, “Mega Ramp Moto Bike Stunts: Bike Racing Games”, “Troll Face Quest: Video Games”, “Piano Music Go 2020: EDM Piano Games”, “Car Traffic Race”, “Real Commando Secret Mission - Free Shooting Games”, “Banana Kong”, “Roll the Ball® - slide puzzle”, “Quadris® - timeless puzzle”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bike race”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bike race