"bhajan" App Store Keywords Research Case | ASOTools
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"bhajan" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bhajan” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “journal”, “kata-kata bijak”, “cars.com”, “live wallpaper”, “goblins”, “myspace”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bhajan” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bhajan from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bhajans 53 19 250+ 18
krishna bhajan 41 10 250+ 19
shiv bhajans 31 2 250+ 23
ram bhajan 29 4 250+ 29
marwadi bhajan 28 8 250+ 53

The search volume of the core keyword bhajan in Google App Store reached 53, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 14 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hindi Bhajan MP3 हिंदी भजन और आरती Music App bajan 33 6
2
2000 Bhajans - Hindi Bhajan Bhakti Aarti Songs bhajans 53 19
3
Krishna Bhajan Bhakti Songs - Audio + Lyrics krishna ji ke bhajan online ≤5 30
4
Bhajan Diary bhajan diary app download ≤5 3
5
All in one Bhajans Chanting balaji bhajan download app ≤5 3
6
Bhakti Songs : Aarti, Bhajan, Mantra, Chalisa bhakti song 43 12
7
Bhajan Ganga ganga diary ≤5 30
8
Morning Bhajans Audio prabhatiya 16 26
9
Nepali Khristiya Bhajan bazan 12 37
10
भजन आरती/ Bhajan Aarti aarti and bhajan ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
krsna 55 1 250+ 16
bhajans 53 19 250+ 18
bhakti song 43 12 250+ 24
bhakti songs 43 11 250+ 29
krishna bhajan 41 10 250+ 19

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kṛṣṇa : All-in-one Krishna app iskcon 34 12
2
Chant Hare Krishna hare krishna hare rama mantra by iskcon offline ≤5 30
3
Krishna Karnamrita krishna chaitanya ≤5 30
4
Krishna Bhajans krishna bhajan 41 10
5
Krishna Stories - Hindi iskcon books in hindi ≤5 1
6
Kids Audio Stories -Krishna #3 kids audio stories krishna ≤5 30
7
Little Krishna krishna 37 59
8
Krishna Flute Tunes & Sounds krishna flute learning app ≤5 8
9
Kids Audio Stories - Krishna kids audio stories krishna ≤5 30
10
Krishna Book -Srila Prabhupada krsna book 7 30

These five keywords: “krsna”, “bhajans”, “bhakti song”, “bhakti songs”, “krishna bhajan”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kṛṣṇa : All-in-one Krishna app”, “Chant Hare Krishna”, “Krishna Karnamrita”, “Krishna Bhajans”, “Krishna Stories - Hindi”, “Kids Audio Stories -Krishna #3”, “Little Krishna”, “Krishna Flute Tunes & Sounds”, “Kids Audio Stories - Krishna”, “Krishna Book -Srila Prabhupada”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bhajan”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bhajan