"beers" App Store Keywords Research Case | ASOTools
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"beers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “beers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “msci”, “ice age”, “intermittent”, “bigbasket”, “ike”, “pandara”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “beers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword beers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
youtubeers life 29 28 250+ 195
beersmith 18 31 250+ 185
beers criteria 13 27 248 188
jl beers 11 35 250+ 237
beers lite ≤5 20 250+ 168

The search volume of the core keyword beers in Google App Store reached 35, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 13 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Beers the beer genome, llc ≤5 30
2
Untappd - Discover Beer beer 48 59
3
Beer Simulator - iBeer cerveza 45 5
4
World of Beer world of beer 29 28
5
Brewee - breweries navigator & craft beer locator brewery 45 15
6
Beer Buddy - Drink with me! beer buddy 27 40
7
Beer Prank tomando cerveza 18 31
8
Tavour tavour 23 35
9
Beers Catcher pilsner urquell game 7 29
10
Barly - Beer Finder, Ratings & Tap Lists Near Me today's beer ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fodd 77 27 250+ 160
uber eats 74 30 247 151
door dash 73 32 250+ 164
uberfood 72 35 249 178
ubrreats 72 34 248 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
iFood Delivery de Comida e Mercado igood 58 34
2
Uber Eats: Order Food Delivery uber eats 74 30
3
foodpanda - Local Food Delivery foodlanda 58 24
4
Food Gang food war 46 27
5
DoorDash - Food Delivery door dash 73 32
6
Happy Cooking: Chef Fever happy cooking 11 14
7
Kitchen Fever - Food Restaurant & Cooking Games world kitchen fever cooking ≤5 10
8
Hell’s Cooking: crazy burger, kitchen fever tycoon бургеров 29 11
9
Food Court Fever: Hamburger 3 food court 26 19
10
Wendy’s – Earn Rewards, Order Food & Score Offers wendts 68 52

These five keywords: “fodd”, “uber eats”, “door dash”, “uberfood”, “ubrreats”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “iFood Delivery de Comida e Mercado”, “Uber Eats: Order Food Delivery”, “foodpanda - Local Food Delivery”, “Food Gang”, “DoorDash - Food Delivery”, “Happy Cooking: Chef Fever”, “Kitchen Fever - Food Restaurant & Cooking Games”, “Hell’s Cooking: crazy burger, kitchen fever tycoon”, “Food Court Fever: Hamburger 3”, “Wendy’s – Earn Rewards, Order Food & Score Offers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “beers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “beers