"barbershop" App Store Keywords Research Case | ASOTools
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"barbershop" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “barbershop” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “yes”, “drogaria araujo”, “one note”, “husk”, “free music”, “breath”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “barbershop” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword barbershop from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
floyd's barbershop 28 46 250+ 241
floyd's 99 barbershop 24 43 250+ 245
barbershops 24 3 249 34
v’s barbershop 19 13 250+ 85
barbershop quartet 18 32 250+ 210

The search volume of the core keyword barbershop in Google App Store reached 40, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 17 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barber Shop - Hair Cut game haircuts 55 31
2
theCut: #1 Barber Booking App barber shops 56 4
3
Barber Shop Hair Cut Salon- Hair Cutting Game 2020 hair cuts 55 9
4
Barber Chop gentlemens barber 19 16
5
Barber Shop Hair Salon Cut Hair Cutting Games 3D barber shop hair cut games 3d 10 8
6
Barber Shop Simulator 3D barber simulator ≤5 7
7
Barber Shop Hair Cut Simulator- Hair Cutting Games peluquero 34 18
8
Barberhood trim barbershops ≤5 8
9
Virtual Barber Shop Simulator: Hair Cut Game 2020 bader shop 6 30
10
Barber Shop Hair Salon Beard Hair Cutting Games barber shop crazy beard salon ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
barber shops near me 60 5 250+ 44
barber shops 56 4 250+ 37
haircuts 55 31 250+ 62
hair cut 55 22 250+ 122
hair cutting 55 17 250+ 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barber Appointment App | Scheduling and Reminders ring my barber 7 8
2
Barber Shop - Hair Cut game haircuts 55 31
3
theCut: #1 Barber Booking App barber shops 56 4
4
Barber Shop Hair Cut Salon- Hair Cutting Game 2020 hair cuts 55 9
5
My Barber Shop: Beard And Hair Stylist juegos de barberias para hombres ≤5 30
6
Barber Shop Hair Cut Simulator- Hair Cutting Games peluquero 34 18
7
Virtual Barber Shop Simulator: Hair Cut Game 2020 bader shop 6 30
8
Barber Hair Salon Shop - Beard Cut game heya kat game ≤5 9
9
BOOKMEBARBER LLC barber shop appointment ≤5 1
10
Barber Chop gentlemens barber 19 16

These five keywords: “barber shops near me”, “barber shops”, “haircuts”, “hair cut”, “hair cutting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Barber Appointment App | Scheduling and Reminders”, “Barber Shop - Hair Cut game”, “theCut: #1 Barber Booking App”, “Barber Shop Hair Cut Salon- Hair Cutting Game 2020”, “My Barber Shop: Beard And Hair Stylist”, “Barber Shop Hair Cut Simulator- Hair Cutting Games”, “Virtual Barber Shop Simulator: Hair Cut Game 2020”, “Barber Hair Salon Shop - Beard Cut game”, “BOOKMEBARBER LLC”, “Barber Chop”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “barbershop”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “barbershop