"bank of west" App Store Keywords Research Case | ASOTools
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"bank of west" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bank of west” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “motu patlu cartoon”, “перевод”, “english to spanish translation”, “shop”, “epfo”, “fabletics”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bank of west” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bank of west from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bank of the west 47 11 250+ 99
bank of the west mobile app 13 8 250+ 116
the bank of the west ≤5 30 250+ 109
the bank of the west mobile ≤5 30 250+ 100
bank of the west biz mobile ≤5 30 250+ 93

The search volume of the core keyword bank of west in Google App Store reached 50, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bank of the West Mobile bankofthewest 50 48
2
Bank of the West bankofthewest 50 48
3
The Bank of The West Mobile Banking the bank of the west ≤5 30
4
myWealth Portfolio bank of west app ≤5 30
5
Bank of the West BIZ Mobile bank of the west biz mobile ≤5 30
6
myTradeNow bankofthewest 50 48
7
West Bank Mobile Banking westbank 31 40
8
West Gate Bank® Mobile Banking west gate bank 16 39
9
PWCB Mobile Banking points west community bank ≤5 6
10
East West Bank Mobile eastwestbank 41 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
maps 82 68 250+ 171
wellfargo 77 53 250+ 233
wallsfargo 77 48 250+ 222
wellis fargo 77 43 250+ 209
wes fargo 77 42 250+ 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore goggle mapp 93 33
2
Google Maps Go - Directions, Traffic & Transit hoogle maps 93 18
3
Waze - GPS, Maps, Traffic Alerts & Live Navigation waze 62 28
4
Street View - Earth Map Live, GPS & Satellite Map google map live 33 30
5
Offline Map Navigation - Live GPS, Locate, Explore maps apple 39 20
6
Maps Directions & GPS Navigation map apple 39 20
7
MapQuest: Directions, Maps & GPS Navigation maquest 58 22
8
Footpath Route Planner - Running, Hiking, Bike Map footpath 29 17
9
Free GPS Navigation: Offline Maps and Directions まっぷ 56 18
10
MAPS.ME – Offline maps, travel guides & navigation maps.me 40 24

These five keywords: “maps”, “wellfargo”, “wallsfargo”, “wellis fargo”, “wes fargo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “Google Maps Go - Directions, Traffic & Transit”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “Street View - Earth Map Live, GPS & Satellite Map”, “Offline Map Navigation - Live GPS, Locate, Explore”, “Maps Directions & GPS Navigation”, “MapQuest: Directions, Maps & GPS Navigation”, “Footpath Route Planner - Running, Hiking, Bike Map”, “Free GPS Navigation: Offline Maps and Directions”, “MAPS.ME – Offline maps, travel guides & navigation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bank of west”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bank of west