"bank accounts" App Store Keywords Research Case | ASOTools
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"bank accounts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bank accounts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “albion online”, “adblock plus”, “relacion”, “argos card”, “san andreas gta”, “mine sweep”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bank accounts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bank accounts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bank accounts for kids 21 30 250+ 108
bank accounts for teenagers 14 30 250+ 112
my bank accounts 6 8 250+ 123
bank accounts balance ≤5 5 250+ 94
bcbssc hsa bank accounts ≤5 30 250+ 29

The search volume of the core keyword bank accounts in Google App Store reached 34, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 154 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Current - The Bank for Modern Life current 53 60
2
Chime - Mobile Banking chime 57 35
3
Branch: Banking & Instant Pay branch 44 42
4
Virtual Bank Account - Piggy bank money saver virtual bank 13 10
5
PNC Mobile pnc 56 43
6
Green Dot - Mobile Banking greens 53 15
7
GoBank – Mobile Banking gobank 41 20
8
Chase Mobile vhase 70 52
9
Money Transfer, Card to Bank & IMPS Fund Transfer bank transactions 16 10
10
Varo Bank: Mobile Banking varo bank 28 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallmart 88 31 249 165
@walmart 88 28 248 167
wal mart 88 20 248 132
walmart 84 41 248 164
discortt 83 30 250+ 235

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery ealmart 88 38
2
Walmart InHome Delivery hw delivery app ≤5 30
3
Walmart México walmart mexico 34 42
4
Walmart MoneyCard walmart money card 46 36
5
Barcode Scanner For Walmart walmart scanner 22 9
6
Walmart Investors wualmart usa 48 30
7
Me@Walmart walmartone 56 36
8
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12
9
Coupons For Walmart - Hot Discount & Offer 75% OFF cupones walmart mexico ≤5 30
10
Coupons for Walmart walmart coupon app ≤5 6

These five keywords: “wallmart”, “@walmart”, “wal mart”, “walmart”, “discortt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Walmart InHome Delivery”, “Walmart México”, “Walmart MoneyCard”, “Barcode Scanner For Walmart”, “Walmart Investors”, “Me@Walmart”, “US Shop Online: Coupons, Deals for Online Shopping”, “Coupons For Walmart - Hot Discount & Offer 75% OFF”, “Coupons for Walmart”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bank accounts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bank accounts