"ballgames" App Store Keywords Research Case | ASOTools
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"ballgames" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ballgames” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tutube”, “parisian”, “ninja warrior”, “x treme”, “tik tok free”, “roupas femininas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ballgames” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ballgames from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
footballgames 31 18 250+ 154
baseballgames 23 20 247 131
basketballgames ≤5 9 250+ 108
footballgames2018 ≤5 12 250+ 163
myfootballgames ≤5 30 250+ 25

The search volume of the core keyword ballgames in Google App Store reached 34, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 139 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tiles Hop: EDM Rush! abrahamlincon 56 19
2
Dancing Road: Color Ball Run! ball 50 81
3
Drop Stack Ball - Fall Helix Blast Crash 3D b a l l ball 51 19
4
Sand Balls - Puzzle Game fanboy 39 48
5
Red Ball 4 rojas 45 13
6
Extreme Balancer 3 balance 46 63
7
Smash Hit hits 50 58
8
Bricks Breaker Quest bricks 45 45
9
Stack Ball - Blast through platforms jup 56 45
10
Rolling Sky ball Game rolling skyball rush ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
best buu 82 53 249 227
truxmap 80 68 250+ 246
vadoo 80 52 250+ 232
ggamess 75 60 250+ 240
gaemes 75 59 250+ 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Buy best but 82 54
2
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
3
Best Buy Assured Living best buy assured living ≤5 30
4
Best Fiends - Free Puzzle Game best friends 51 48
5
DRAGON BALL Z DOKKAN BATTLE drogin ball z 56 30
6
Coupons for Best Buy best buy coupons 33 14
7
BEST BUY+ best buy geek squad 25 40
8
Gearbest Online Shopping gerbest 51 45
9
Top Speed: Drag & Fast Racing mejore 38 51
10
Price Tracker for BestBuy price watch for best buy ≤5 30

These five keywords: “best buu”, “truxmap”, “vadoo”, “ggamess”, “gaemes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Best Buy”, “eBay Shopping - Buy, sell, and save this holiday”, “Best Buy Assured Living”, “Best Fiends - Free Puzzle Game”, “DRAGON BALL Z DOKKAN BATTLE”, “Coupons for Best Buy”, “BEST BUY+”, “Gearbest Online Shopping”, “Top Speed: Drag & Fast Racing”, “Price Tracker for BestBuy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ballgames”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ballgames