"ball" App Store Keywords Research Case | ASOTools
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"ball" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ball” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “looming”, “tumbl”, “nesine”, “quotes lover”, “facebook messengers”, “serie a”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ball” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ball from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fantasy football 69 32 250+ 101
yahoo fanasty football 67 24 250+ 127
fooballtv 66 27 250+ 163
footballs 66 22 250+ 154
afootball 66 20 250+ 147

The search volume of the core keyword ball in Google App Store reached 50, its difficulty level reached 83, and the number of apps related to it reached 250+, among them, there are 151 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stack Ball - Blast through platforms istikbal 46 30
2
Drop Stack Ball - Fall Helix Blast Crash 3D b a l l ball 51 19
3
Bricks Ball Crusher bricks ball crusher 22 9
4
Red Ball 4 4 52 80
5
Tiles Hop: EDM Rush! tires hop 55 13
6
Rolling Sky Ball rowling 31 41
7
Sand Balls - Puzzle Game fanboy 39 48
8
Dancing Road: Color Ball Run! dancing 48 37
9
Ball Sort Puzzle ball sort puzzle 32 15
10
Pokey Ball pokey mann 68 61

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tibify 80 69 249 247
gamesaa 75 68 250+ 248
ggamess 75 60 250+ 240
up 73 94 250+ 160
mlb 71 26 250+ 65

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore goggle mapp 93 33
2
FaceApp — Face Editor & Beauty Makeover adaee 63 64
3
Google Keep - Notes and Lists tubufy 80 69
4
Disney+ disney plost 73 30
5
Bubble Shooter bobble shooting 60 24
6
YouTube youtubetm 100 70
7
Photomath photomath 61 24
8
Tubi - Free Movies & TV Shows twitches 85 20
9
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63
10
Files by Google: Clean up space on your phone files 58 45

These five keywords: “tibify”, “gamesaa”, “ggamess”, “up”, “mlb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “FaceApp — Face Editor & Beauty Makeover”, “Google Keep - Notes and Lists”, “Disney+”, “Bubble Shooter”, “YouTube”, “Photomath”, “Tubi - Free Movies & TV Shows”, “Canva: Graphic Design, Video Collage, Logo Maker”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ball”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ball