"bakery" App Store Keywords Research Case | ASOTools
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"bakery" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bakery” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “db meter”, “iphone xs max”, “farfetch”, “metapho”, “robokiller”, “scooby doo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bakery” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bakery from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
corner bakery cafe 34 50 250+ 243
corner bakery 33 45 250+ 228
85 degree bakery 29 30 249 204
tiong bahru bakery 28 49 250+ 247
85c bakery cafe 28 46 250+ 240

The search volume of the core keyword bakery in Google App Store reached 39, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bakery Story™ backery 39 14
2
My Bakery Empire - Bake, Decorate & Serve Cakes bakeries 61 8
3
Baker Business 3 panader 56 43
4
Bakery Story 2 bakery story 2 8 23
5
Sweet Escapes: Design a Bakery with Puzzle Games sweets 34 28
6
Dessert Shop ROSE Bakery dessert 43 58
7
Sweet Bakery Chef Mania: Baking Games For Girls cackling 28 35
8
My Town : Bakery & Cooking Kids Game my town : bakery 6 11
9
My Sweet Bakery ???? - Donut Shop donut shop 29 8
10
Little Panda's Bake Shop : Bakery Story 베이비버스 햄버거 가게 ≤5 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
doughnuts 61 10 250+ 51
bakeries 61 8 250+ 61
fonzen 60 52 250+ 224
frozens 60 10 250+ 82
f r o z e n 60 9 250+ 72

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dunkin’ dunkin donuts 70 33
2
Donut Maker donut 52 61
3
Cook Donut Maker - Unicorn Food Baking Games arnie the doughnut 11 29
4
Bake it bigot 46 30
5
Sweet Donut Desserts Party! دونات 31 4
6
Krispy Kreme krispey kreme 61 47
7
Donuts Cooking Factory: Baking Dessert in Kitchen donuts cooking factory ≤5 30
8
Boston Donut Truck - Fast Food Cooking Game dounut games 11 6
9
My Sweet Bakery ???? - Donut Shop donut shop 29 8
10
Donut Recipes glazed donuts recipes 18 3

These five keywords: “doughnuts”, “bakeries”, “fonzen”, “frozens”, “f r o z e n”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dunkin’”, “Donut Maker”, “Cook Donut Maker - Unicorn Food Baking Games”, “Bake it”, “Sweet Donut Desserts Party!”, “Krispy Kreme”, “Donuts Cooking Factory: Baking Dessert in Kitchen”, “Boston Donut Truck - Fast Food Cooking Game”, “My Sweet Bakery ???? - Donut Shop”, “Donut Recipes”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bakery”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bakery