"babycenter" App Store Keywords Research Case | ASOTools
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"babycenter" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “babycenter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lampara led”, “little mix”, “ابراج”, “abazar”, “the flash”, “txt free”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “babycenter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword babycenter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
babycenter pregnancy 10 9 250+ 104
babycenter app 6 18 250+ 166
babycenter apps 6 14 250+ 127
baby names by babycenter 6 2 250+ 27
pregnancy tracker - babycenter ≤5 6 250+ 84

The search volume of the core keyword babycenter in Google App Store reached 45, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 167 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pregnancy Tracker + Countdown to Baby Due Date baby center 47 14
2
The Bump - Pregnancy & Baby Tracker bumps 43 11
3
Pregnancy & Baby Tracker vabye 63 62
4
Pregnancy + | tracker app, week by week in 3D pregnacy 56 13
5
Baby + – your baby tracker baby 60 93
6
Pregnancy due date tracker with contraction timer imama 9 26
7
Pregnancy Tracker Week by Week calcolo settimana di gravidanza 29 8
8
Baby Center baby center 47 14
9
Growth Chart, Development Milestones & Vaccination baby milestones 32 9
10
Pregnancy Tracker: What to Expect When Expecting calendario de gravidez 12 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amaxon 100 29 248 126
amazom 100 22 247 110
hot maill 100 30 250+ 22
nèlix 93 68 248 242
amazon 93 62 249 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amazom 100 22
2
Amazon Prime Video àmazon prime 85 45
3
Amazon for Tablets leslie neland ≤5 30
4
Prime Video - Android TV believed 51 48
5
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
6
Amazon Assistant amazon kundenservice 33 41
7
Amazon Prime Now amazon fresh 45 25
8
Amazon Photos amazon photo 47 35
9
Amazon Alexa alexa 61 32
10
Amazon Drive amazon drive 35 26

These five keywords: “amaxon”, “amazom”, “hot maill”, “nèlix”, “amazon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Amazon for Tablets”, “Prime Video - Android TV”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Assistant”, “Amazon Prime Now”, “Amazon Photos”, “Amazon Alexa”, “Amazon Drive”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “babycenter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “babycenter