"avatar games" App Store Keywords Research Case | ASOTools
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"avatar games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “avatar games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “luchas libre”, “shoopee”, “dropship”, “سينمانة”, “globes”, “calendario 2020”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “avatar games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword avatar games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
avatar games the last airbender 21 30 250+ 209
online avatar games 7 20 250+ 190
the last airbender avatar games ≤5 30 250+ 223
angel avatar dress up games ≤5 30 250+ 138
anime avatar creator free games ≤5 8 250+ 143

The search volume of the core keyword avatar games in Google App Store reached 33, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 172 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Avakin Life - 3D Virtual World av 63 64
2
Avatoon - Avatar Creator, Emoji Maker & Cartoon Me avatar 61 78
3
My Doll Character: Cute Doll Avatar Maker cute dolls 29 10
4
Styledoll - 3D Avatar maker customizing games 14 26
5
Anime Avatar Creator: Make Your Own Avatar anime character creator 28 11
6
True Masters airbender the last avatar 58 51
7
Club Cooee - 3D Avatar, Chat, Party & Make Friends club cooee 32 37
8
AVATAR MUSIK WORLD - Music and Dance Game avatar musik world ≤5 22
9
Chibi Doll - Avatar Creator doll 53 72
10
ZEPETO zetpo 53 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nafflix 93 43 250+ 185
wehatsa 90 52 250+ 225
rolblox 88 55 249 223
roblo 88 50 250+ 159
robloz 88 47 250+ 199

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix nèlix 93 68
2
Netflix  netflixxl 93 30
3
SHOWTIME showtime 54 36
4
DVD Netflix dvds 46 9
5
Nick Jr. - Shows & Games nick jonas 56 46
6
Nick nlck 68 57
7
Freeform - Movies & TV Shows freeform 42 28
8
Lifetime - Watch Full Episodes & Original Movies married at first sight 30 22
9
DisneyNOW – Episodes & Live TV dosneyland 60 64
10
Old Movies - Oldies but Goldies harry potter movie 58 25

These five keywords: “nafflix”, “wehatsa”, “rolblox”, “roblo”, “robloz”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “SHOWTIME”, “DVD Netflix”, “Nick Jr. - Shows & Games”, “Nick”, “Freeform - Movies & TV Shows”, “Lifetime - Watch Full Episodes & Original Movies”, “DisneyNOW – Episodes & Live TV”, “Old Movies - Oldies but Goldies”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “avatar games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “avatar games