"avatar" App Store Keywords Research Case | ASOTools
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"avatar" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “avatar” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “universal studio”, “raining”, “checkers”, “flannel”, “ringing tones”, “qq”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “avatar” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword avatar from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
airbender the last avatar 58 51 248 223
avatar the last airbender 55 33 250+ 188
avatars 49 16 250+ 118
avatar last airbender 43 28 250+ 178
avatar aang 43 24 250+ 170

The search volume of the core keyword avatar in Google App Store reached 61, its difficulty level reached 78, and the number of apps related to it reached 250+, among them, there are 117 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Avatoon - Avatar Creator, Emoji Maker & Cartoon Me avatars 49 16
2
Bitmoji bitmoji 62 34
3
My Doll Character: Cute Doll Avatar Maker american girl doll 40 7
4
Face Avatar Maker Creator aviators 25 26
5
3D Avatar Creator, emoji maker & keyboard | Bemoji 3d avatar creator 11 10
6
Anime Avatar Creator: Make Your Own Avatar anime character creator 28 11
7
Avatar Maker avitar maker 28 9
8
Avatar Maker: Dogs cartoonize my pet 18 15
9
SuperMii - Cartoon Avatar Maker รูปการ์ตูน 51 25
10
Anymoji-3D Emoji Avatar & Face Cam amoji 47 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wehatsa 90 52 250+ 225
waasaph 90 30 250+ 30
robelox 88 46 250+ 205
roblox 88 39 250+ 93
roblaxe 88 30 250+ 163

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Northwestern Mutual nm 41 28
2
Voliz - Poll on WhatsApp abstimmung für whatsapp ≤5 17
3
Whats Web Scan for WhatsApp and Status Saver 2020 iotap ≤5 30
4
Messenger Pro for Messages, Video Chat for free masinajar 46 41
5
WhatsTool: Toolkit for WhatsApp brewers tool belt ≤5 30
6
Toca Kitchen 2 foods 77 35
7
New Sniper Shooting 2019 –Free Shooting Games shooter 51 87
8
Stickman Hook stichman 45 27
9
SmartThings smart tv 50 35
10
WhatSaga | Story Split | Save Status status 1 ≤5 4

These five keywords: “wehatsa”, “waasaph”, “robelox”, “roblox”, “roblaxe”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Northwestern Mutual”, “Voliz - Poll on WhatsApp”, “Whats Web Scan for WhatsApp and Status Saver 2020”, “Messenger Pro for Messages, Video Chat for free”, “WhatsTool: Toolkit for WhatsApp”, “Toca Kitchen 2”, “New Sniper Shooting 2019 –Free Shooting Games”, “Stickman Hook”, “SmartThings”, “WhatSaga | Story Split | Save Status”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “avatar”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “avatar