"avast antivirus" App Store Keywords Research Case | ASOTools
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"avast antivirus" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “avast antivirus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “instalar facebook”, “grade calculator”, “brewer”, “fictional”, “resume template”, “editor video”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “avast antivirus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword avast antivirus from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
antivirus avast 43 23 250+ 141
avast free antivirus 37 23 249 147
avast antivirus free download 24 22 249 151
avast antivirus download 23 25 248 161
antivirus avast gratis 23 19 249 137

The search volume of the core keyword avast antivirus in Google App Store reached 43, its difficulty level reached 25, and the number of apps related to it reached 249, among them, there are 146 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Avast Antivirus – Scan & Remove Virus, Cleaner vivirus 58 63
2
VPN SecureLine by Avast - Security & Privacy Proxy avast vpn 23 19
3
AVG AntiVirus Free & Mobile Security, Photo Vault antvirus 51 27
4
Avast Cleanup & Boost, Phone Cleaner, Optimizer cleanup 32 35
5
Kaspersky Mobile Antivirus: AppLock & Web Security kaspersky 46 42
6
Avast AntiTrack avast anti-theft avast software ≤5 27
7
Avira Antivirus 2020 - Virus Cleaner & VPN ariva 39 24
8
Antivirus Android google play protect app free ≤5 20
9
ESET Smart TV Security eset social media scanner ≤5 15
10
Avast Secure Browser: Fast VPN + Ad Block secure browser 23 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goigle drive 85 41 248 179
google driber 85 39 248 180
google dribeve 85 38 248 177
google drivs 85 37 249 174
googe drive 85 37 249 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Drive drive google 85 41
2
Autosync for Google Drive google back up and sync 31 16
3
Files by Google: Clean up space on your phone files 58 44
4
Google One one 61 85
5
Google Docs google focs 83 45
6
Google Photos images 73 68
7
Microsoft OneDrive truxmap 80 68
8
CloudBeats - offline & cloud music player evermusic 16 23
9
Google PDF Viewer drive pdf 56 19
10
Google Play Music música 61 30

These five keywords: “goigle drive”, “google driber”, “google dribeve”, “google drivs”, “googe drive”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Drive”, “Autosync for Google Drive”, “Files by Google: Clean up space on your phone”, “Google One”, “Google Docs”, “Google Photos”, “Microsoft OneDrive”, “CloudBeats - offline & cloud music player”, “Google PDF Viewer”, “Google Play Music”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “avast antivirus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “avast antivirus