"auroras" App Store Keywords Research Case | ASOTools
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"auroras" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “auroras” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “teams”, “chanyeol”, “budget”, “pfizer”, “bayern”, “kkr”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “auroras” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword auroras from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
auroras cookie factory ≤5 30 250+ 205
auroras.live free ≤5 30 249 85
aurorasaurus ≤5 30 248 192
auroras boreales noruega ≤5 30 248 143
auroras boreales ≤5 30 247 118

The search volume of the core keyword auroras in Google App Store reached 55, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 18 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Aurora Forecast - Aurora Alerts Northern Lights norden lights 50 40
2
Auroras - Northern Lights northern lights broadcasting llc ≤5 21
3
Northern Eye Aurora Forecast aurora forecast 23 22
4
Aurora Alerts - Northern Lights forecast aurora alerts ≤5 30
5
Aurora Forecast (Free, No Ads) aurora lighting engage ≤5 30
6
Northern Lights FREE (Aurora) northern lights photo taker ≤5 9
7
My Aurora Forecast Pro - Aurora Borealis Alerts visio borealis mb ≤5 30
8
Aurora Notifier aurorae ≤5 18
9
hello aurora: forecast app nordpol ≤5 30
10
Aurora Monitor my aurora forecast southern lights ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
r.a.i.d 66 30 250+ 141
epic 65 79 250+ 95
épic 65 15 250+ 93
7 61 77 250+ 91
block 51 87 250+ 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
RAID: Shadow Legends raid 57 63
2
PokeRaid - Worldwide Remote Raids raiding 66 48
3
GO Raid Party - Get invited to raid remotely! pokemon go raids 33 40
4
KING`s RAID king raider 26 39
5
Sins Raid - 3D Fantasy ARPG sins raid ≤5 20
6
Raid Heroes old skull games ≤5 30
7
Raid Boss raid boss 9 21
8
Raid the Dungeon : Idle RPG Heroes AFK or Tap Tap raid the dungeon 10 19
9
Immortal Raid immortal thrones-3d fantasy mobile mmorpg ≤5 18
10
Juggernaut Wars - raid RPG games juggernaut 35 38

These five keywords: “r.a.i.d”, “epic”, “épic”, “7”, “block”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “RAID: Shadow Legends”, “PokeRaid - Worldwide Remote Raids”, “GO Raid Party - Get invited to raid remotely!”, “KING`s RAID”, “Sins Raid - 3D Fantasy ARPG”, “Raid Heroes”, “Raid Boss”, “Raid the Dungeon : Idle RPG Heroes AFK or Tap Tap”, “Immortal Raid”, “Juggernaut Wars - raid RPG games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “auroras”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “auroras