"arizona" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “arizona” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “444”, “run adp”, “sprial”, “zellow”, “tailor”, “laval”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “arizona” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword arizona from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
arizona cardinals 43 38 249 193
arizona lottery 39 13 247 86
univerisity of arizona 39 5 250+ 40
service arizona 34 36 250+ 239
arizona cardinals schedule 34 27 249 152

The search volume of the core keyword arizona in Google App Store reached 41, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 11 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ABC15 az news 41 11
2
Visit Arizona visit arizona app ≤5 30
3
Arizona Lotto Results az lotto results ≤5 30
4
azcentral azcentral 31 18
5
Phoenix and Arizona Cameras az weekend rewards ≤5 30
6
Covid Watch Arizona arizona department of health services ≤5 30
7
Arizona Wildcats wildcats 43 25
8
Arizona Trail arizona trails ≤5 30
9
2-1-1 Arizona 211 arizona app ≤5 17
10
Arizona Statutes, ARS (AZ Law) court 23 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
unemployed 70 24 248 116
wing stop 65 48 250+ 228
buffalo wild wings 64 52 250+ 219
bumble 64 30 249 172
wingstop 63 57 249 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Loan For Unemployed - FAQ & Tips unemployed loan 19 2
2
AZUI - Arizona Unemployment Benefits azui 34 37
3
MD Unemployment for Claimants unemployment 53 17
4
Unemployment go program unemployment ≤5 16
5
PUA Unemployement pandemic unemployment assistance 38 14
6
Go Program Way2Go Card way2go card 42 32
7
Gov Benefits va.gov 33 2
8
Unemployment Insurance Benefits | Finder and News unemployment benefits 53 16
9
Unemployed Youth Loan Guide unemployed loan 19 2
10
WorkInTexas twc 44 39

These five keywords: “unemployed”, “wing stop”, “buffalo wild wings”, “bumble”, “wingstop”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Loan For Unemployed - FAQ & Tips”, “AZUI - Arizona Unemployment Benefits”, “MD Unemployment for Claimants”, “Unemployment”, “PUA Unemployement”, “Go Program Way2Go Card”, “Gov Benefits”, “Unemployment Insurance Benefits | Finder and News”, “Unemployed Youth Loan Guide”, “WorkInTexas”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “arizona”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “arizona