"apparels" App Store Keywords Research Case | ASOTools
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"apparels" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “apparels” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “martabak”, “dove cameron”, “internationa”, “vedio chat”, “straws”, “started”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “apparels” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword apparels from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
biba apparels 7 20 250+ 169
apparels afresh ≤5 28 250+ 247
uniwear apparels ≤5 27 250+ 245
juss apparels ≤5 10 250+ 137
unique apparels ≤5 8 250+ 122

The search volume of the core keyword apparels in Google App Store reached 41, its difficulty level reached 11, and the number of apps related to it reached 248, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
combyne - Outfit ideas ???????? & outfit creation waredrobe 51 30
2
Next: Shop Fashion & Homeware נקסט 43 34
3
thredUP | Shop & Sell Women’s & Kids’ Clothing thred up 52 19
4
Tee for the Soul tee for the soul 18 32
5
Azazie: Wedding & Bridesmaid & Flower Girl Dresses bridesmaids dresses 48 2
6
Sézane sézane 22 44
7
Fashion Attic fashion attic 6 31
8
Myntra Online Shopping App - Shop Fashion & more myntra 57 20
9
Floryday: Women Fashion Store floryday 40 46
10
Boutiquefeel- Affordable Women's fancy Apparel boutiquefeel 26 45

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
henm 83 59 250+ 230
hm 83 44 250+ 124
airliexpress 83 38 250+ 187
zara's 82 30 250+ 157
zolendo 80 43 250+ 210

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
H&M - we love fashion hm 83 44
2
MANGO - The latest in online fashion mango 61 60
3
Louis Vuitton louis vuitton 61 32
4
Coupons for H&M discount deal codes by Coupon Apps h and m paris ≤5 24
5
GUCCI gucci 60 31
6
H&M One Team h u0026 m uae ≤5 30
7
NORMAL - normale varer unormale priser normal 46 47
8
Hulu for Android TV h 63 74
9
Monopoly monopoly 56 35
10
Hallmark Movies Now hall 43 59

These five keywords: “henm”, “hm”, “airliexpress”, “zara's”, “zolendo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “H&M - we love fashion”, “MANGO - The latest in online fashion”, “Louis Vuitton”, “Coupons for H&M discount deal codes by Coupon Apps”, “GUCCI”, “H&M One Team”, “NORMAL - normale varer unormale priser”, “Hulu for Android TV”, “Monopoly”, “Hallmark Movies Now”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “apparels”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “apparels