"apex" App Store Keywords Research Case | ASOTools
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"apex" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “apex” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “restorer”, “advance auto parts”, “classera”, “debenhams”, “last of us”, “weather channel”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “apex” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword apex from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
apex ledgend 56 29 250+ 147
apex legions 56 26 250+ 137
apex lengeds 56 25 250+ 141
apex legends 55 36 250+ 155
capex 39 50 250+ 237

The search volume of the core keyword apex in Google App Store reached 54, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 36 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Apex Launcher - Customize,Secure,and Efficient technocare apk 43 49
2
Companion for Apex Legends - Weapons, Stats, Guide a.p.e.x 58 3
3
Apex Launcher Pro apex pro 23 6
4
Apex Launcher Classic apix 2017 ≤5 30
5
Apex Pack Opening lifeline bundle ≤5 23
6
Lifeline APEX Wallpaper bloodhound apex 26 38
7
Call of Arena Duty Apex : Legends 3D apax legens 40 28
8
Stats for APEX Legends - Weapons, Map, Stickers tracker for apex legends ≤5 30
9
Mass Effect: Andromeda APEX HQ mass affect 43 37
10
Apex Fusion apex fusion 13 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fee fayer 77 25 250+ 148
pung mobiles 73 51 248 218
pob g mobil 73 44 250+ 213
pib g mobile 73 35 249 171
pub ge mobile 73 31 250+ 170

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Garena Free Fire-New Beginning free.fir 77 32
2
Free Firing Game: Fire Free Game 2020: Free Fight fiar 19 38
3
Free FPS Fire Battle Free Firing Fire free faller original ≤5 24
4
Free Survival Fire Battlegrounds: Squad Shooting proprietary 41 16
5
🔫Cyber Fire: Free Battle Royale & Shooting games fire force 50 13
6
Free Firing Battleground: Free Fire Squad Survival faria free fire ≤5 25
7
Fire Free Game: Free Firing - Fire Games Offline refinement 43 13
8
Battleground Fire Game: Fire Free Gun Games 2020 fire games free 51 12
9
Guide For Free︻╦╤─Fire Unofficial Tips ff bisa mencoba ≤5 18
10
Squad free fire Critical strike :Survival Squad 3 classic games free fire ≤5 12

These five keywords: “fee fayer”, “pung mobiles”, “pob g mobil”, “pib g mobile”, “pub ge mobile”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Garena Free Fire-New Beginning”, “Free Firing Game: Fire Free Game 2020: Free Fight”, “Free FPS Fire Battle Free Firing Fire”, “Free Survival Fire Battlegrounds: Squad Shooting”, “🔫Cyber Fire: Free Battle Royale & Shooting games”, “Free Firing Battleground: Free Fire Squad Survival”, “Fire Free Game: Free Firing - Fire Games Offline”, “Battleground Fire Game: Fire Free Gun Games 2020”, “Guide For Free︻╦╤─Fire Unofficial Tips”, “Squad free fire Critical strike :Survival Squad 3”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “apex”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “apex