"antivirus free" App Store Keywords Research Case | ASOTools
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"antivirus free" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “antivirus free” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “calling app”, “dota”, “my home”, “enchantments”, “hooked”, “home”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “antivirus free” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword antivirus free from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
avast free antivirus 37 23 249 147
avg antivirus free 34 25 250+ 158
free antivirus 33 22 250+ 124
free antivirus download 29 22 250+ 139
avira free antivirus 28 22 250+ 153

The search volume of the core keyword antivirus free in Google App Store reached 39, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 126 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bitdefender Antivirus Free bitdefender antivirus 28 43
2
AVG AntiVirus Free & Mobile Security, Photo Vault antvirus 51 27
3
Avast Antivirus – Scan & Remove Virus, Cleaner vivirus 58 63
4
Antivirus Free - Virus Cleaner, Keep Phone Safe various 23 44
5
Kaspersky Mobile Antivirus: AppLock & Web Security kaspersky 46 42
6
Virus Cleaner - Antivirus Free & Phone Cleaner viruses 39 18
7
Total Antivirus Defender FREE petar nestorov ≤5 30
8
Super Antivirus–cleaner, Applock, Security,Booster безопасность телефона на русском языке ≤5 17
9
Free Antivirus - Free Virus Removal - Scan Virus free virus removal ≤5 14
10
Mobile Security, Antivirus & Cleaner by Lookout security 52 76

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googke drive 85 41 250+ 186
goohle drive 85 41 249 179
goigle drive 85 41 248 179
google driber 85 39 248 180
goodle drive 85 38 249 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Drive googledi 85 49
2
Files by Google: Clean up space on your phone files 58 44
3
Autosync for Google Drive google back up and sync 31 16
4
Google One one 61 85
5
Google Docs google focs 83 45
6
Google PDF Viewer drive pdf 56 19
7
Google Cloud Console firebase 51 22
8
Google Photos images 73 68
9
Google Cloud Search google cloud search ≤5 30
10
Amazon Drive amazon drive 35 26

These five keywords: “googke drive”, “goohle drive”, “goigle drive”, “google driber”, “goodle drive”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Drive”, “Files by Google: Clean up space on your phone”, “Autosync for Google Drive”, “Google One”, “Google Docs”, “Google PDF Viewer”, “Google Cloud Console”, “Google Photos”, “Google Cloud Search”, “Amazon Drive”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “antivirus free”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “antivirus free