"antivirus free" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “antivirus free” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “calling app”, “dota”, “my home”, “enchantments”, “hooked”, “home”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “antivirus free” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword antivirus free from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
avast free antivirus | 37 | 23 | 249 | 147 |
avg antivirus free | 34 | 25 | 250+ | 158 |
free antivirus | 33 | 22 | 250+ | 124 |
free antivirus download | 29 | 22 | 250+ | 139 |
avira free antivirus | 28 | 22 | 250+ | 153 |
The search volume of the core keyword antivirus free in Google App Store reached 39, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 126 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Bitdefender Antivirus Free | bitdefender antivirus | 28 | 43 | |
2 |
|
AVG AntiVirus Free & Mobile Security, Photo Vault | antvirus | 51 | 27 |
3 |
|
Avast Antivirus – Scan & Remove Virus, Cleaner | vivirus | 58 | 63 |
4 |
|
Antivirus Free - Virus Cleaner, Keep Phone Safe | various | 23 | 44 |
5 |
|
Kaspersky Mobile Antivirus: AppLock & Web Security | kaspersky | 46 | 42 |
6 |
|
Virus Cleaner - Antivirus Free & Phone Cleaner | viruses | 39 | 18 |
7 |
|
Total Antivirus Defender FREE | petar nestorov | ≤5 | 30 |
8 |
|
Super Antivirus–cleaner, Applock, Security,Booster | безопасность телефона на русском языке | ≤5 | 17 |
9 |
|
Free Antivirus - Free Virus Removal - Scan Virus | free virus removal | ≤5 | 14 |
10 |
|
Mobile Security, Antivirus & Cleaner by Lookout | security | 52 | 76 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
googke drive | 85 | 41 | 250+ | 186 |
goohle drive | 85 | 41 | 249 | 179 |
goigle drive | 85 | 41 | 248 | 179 |
google driber | 85 | 39 | 248 | 180 |
goodle drive | 85 | 38 | 249 | 174 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Google Drive | googledi | 85 | 49 |
2 |
|
Files by Google: Clean up space on your phone | files | 58 | 44 |
3 |
|
Autosync for Google Drive | google back up and sync | 31 | 16 |
4 |
|
Google One | one | 61 | 85 |
5 |
|
Google Docs | google focs | 83 | 45 |
6 |
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Google PDF Viewer | drive pdf | 56 | 19 |
7 |
|
Google Cloud Console | firebase | 51 | 22 |
8 |
|
Google Photos | images | 73 | 68 |
9 |
|
Google Cloud Search | google cloud search | ≤5 | 30 |
10 |
|
Amazon Drive | amazon drive | 35 | 26 |
These five keywords: “googke drive”, “goohle drive”, “goigle drive”, “google driber”, “goodle drive”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Drive”, “Files by Google: Clean up space on your phone”, “Autosync for Google Drive”, “Google One”, “Google Docs”, “Google PDF Viewer”, “Google Cloud Console”, “Google Photos”, “Google Cloud Search”, “Amazon Drive”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “antivirus free”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: