"anniversaries" App Store Keywords Research Case | ASOTools
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"anniversaries" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “anniversaries” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “joker”, “desenhos para colorir”, “google meeting”, “panda express”, “free fonts”, “radio”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “anniversaries” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword anniversaries from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
anniversaries quotes 41 1 250+ 33
anniversaries cards 31 2 250+ 37
songs for anniversaries 21 1 250+ 24
birthdays and anniversaries ≤5 2 250+ 59
anniversaries quotes pictures ≤5 1 250+ 40

The search volume of the core keyword anniversaries in Google App Store reached 51, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Anniversary Cards anniversary cards 31 6
2
Wedding Anniversary Messages, Wishes & Images wedding anniversary wishes 48 2
3
Anniversary Wishes anniversary app download ≤5 30
4
Anniversaries jahrestag 12 10
5
Birthday Anniversary Reminder anniversary reminder ≤5 4
6
Happy Anniversary Wishes happy anniversary wishes 30 3
7
Birthdays and Anniversaries birthdays and anniversaries ≤5 2
8
Wedding Anniversary Photo Frame 26th wedding anniversary 6 8
9
Happy Anniversary GIF enevarsari ≤5 2
10
Birthdays & Other Events Reminder promemoria compleanni gratis ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twiiit 93 73 249 247
amazon 93 61 250+ 69
gogle drive 85 36 249 172
goigle docs 83 41 249 184
oogle docs 83 40 249 185

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter teittwr 93 46
2
Google Drive google drivs 85 42
3
Skype - free IM & video calls skype 71 27
4
Tumblr tumblr 68 45
5
Google Photos googlr 76 44
6
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
9
Hungry Shark Evolution shark 57 71
10
Happy Color™ – Color by Number colour 48 47

These five keywords: “twiiit”, “amazon”, “gogle drive”, “goigle docs”, “oogle docs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Google Drive”, “Skype - free IM & video calls”, “Tumblr”, “Google Photos”, “SoundCloud - Play Music, Audio & New Songs”, “Spotify: Listen to new music, podcasts, and songs”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Hungry Shark Evolution”, “Happy Color™ – Color by Number”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “anniversaries”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “anniversaries