"animal farm" App Store Keywords Research Case | ASOTools
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"animal farm" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “animal farm” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lemon”, “tra cứu bảo hiểm y tế”, “notified”, “kısa saç modelleri”, “athenahealth”, “sight word”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “animal farm” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword animal farm from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
animal farm book 23 17 250+ 129
farm animal games 12 11 250+ 140
farm animal sounds 8 4 250+ 41
animal farm coloring pages 8 3 250+ 66
animal farm games 6 11 250+ 143

The search volume of the core keyword animal farm in Google App Store reached 38, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 99 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Animal Farm for Kids. Toddler games. granjas de animales 33 18
2
Baby Panda's Animal Farm animales de la granja oficial ≤5 30
3
Kids Animal Farm : Village Life Fun çiftlik hayvanları oyunları ≤5 30
4
Animals Farm For Kids little kid farmer ≤5 7
5
Wonderland Farm breed animal farm ≤5 7
6
My Farm Animals - Farm Animal Activities farm animals 37 20
7
Animal Farm – Outstanding English Novel animal farm book 23 17
8
Farm Animal Simulator: Family Farming mucche 29 16
9
Little Farm Life - Happy Animals of Sunny Village little farmers 24 15
10
Animals Farm Cleaning animal cleaning games for kids ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
german shepherds 61 4 250+ 54
veterinario 60 13 250+ 77
zoo 59 71 250+ 58
pet pet shop 56 23 250+ 159
ifarmers 55 47 250+ 205

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shepherd Dog Simulator: Wild Animal Survival Games german shepherd 39 18
2
German Shepherd Dogs Wallpapers pictures of german shepherds ≤5 30
3
German Shepherd Live Wallpaper (Backgrounds) pastores alemán 48 8
4
German Shepherd Wallpaper fotos de pastores alemanes 9 4
5
German Shepherd Training german shepherd puppy training guide ≤5 2
6
US Police Dog Survival huấn luyện chó nghiệp vụ ≤5 19
7
Real Dog Shephard World SIM pastor aleman 48 10
8
German Shepherd Wallpapers german shepherd 39 18
9
German Shepherd purple preacher ≤5 30
10
German Shepherd Dog Wallpapers anatolian shepherd 39 42

These five keywords: “german shepherds”, “veterinario”, “zoo”, “pet pet shop”, “ifarmers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Shepherd Dog Simulator: Wild Animal Survival Games”, “German Shepherd Dogs Wallpapers”, “German Shepherd Live Wallpaper (Backgrounds)”, “German Shepherd Wallpaper”, “German Shepherd Training”, “US Police Dog Survival”, “Real Dog Shephard World SIM”, “German Shepherd Wallpapers”, “German Shepherd”, “German Shepherd Dog Wallpapers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “animal farm”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “animal farm