"angry birds" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “angry birds” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mining craft”, “hearthstone”, “games-games”, “jesus”, “vector”, “drive”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “angry birds” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword angry birds from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
angry birds 2	44	38	250+	191
angry birds star wars	37	34	250+	200
angry birds epic	33	34	250+	203
angry birds space	33	34	250+	194
angry birds rio	33	29	250+	174

The search volume of the core keyword angry birds in Google App Store reached 59, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Angry Birds 2	angry perds	53	37
2		Angry Birds Friends	big bird	39	17
3		Angry Birds Transformers	angry birds transformers	30	31
4		Angry Birds Evolution 2020	angry birds epic	33	34
5		Angry Birds Dream Blast - Toon Bird Bubble Puzzle	gold burd	23	37
6		Angry Birds POP Bubble Shooter	bides	33	50
7		Angry Birds AR: Isle of Pigs	ar ganes	12	26
8		Angry Birds Legends	angry birds tennis	13	31
9		Angry Birds Blast	angry birds blast	10	24
10		Angry Birds Match 3	mach 3	24	18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
fobuk	100	30	249	244
toitsh	85	66	250+	244
games	77	93	250+	248
jgmx	77	68	250+	250
gamesaa	75	68	250+	248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Fleep - Free Team Messenger	pescebok	100	5
2		Fruit Ninja®	spiel	51	59
3		Candy Crush Soda Saga	sodas	46	10
4		Facebook	fassabook	100	64
5		DC Legends: Fight Superheroes	bat-man	63	53
6		Roblox	roblocxx	88	63
7		My Talking Angela	angele	61	58
8		HSK Online — HSK Study and Exams	hsk	30	31
9		Solitaire	jeusc	53	30
10		Minecraft	minecraft	80	95

These five keywords: “fobuk”, “toitsh”, “games”, “jgmx”, “gamesaa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “angry birds”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools